In this episode, the hosts Brandon and Martin welcome Ezra McCarthy to discuss his journey in the green industry, the importance of networking, and the impact of online marketing on business growth. They explore cultural differences in business practices, the necessity of a strong online presence, and how to navigate customer relationships effectively. Ezra shares his experiences and insights on how to leverage online tools to enhance business success. In this conversation, the speakers discuss the importance of online presence for landscaping businesses, focusing on the effectiveness of Google versus social media platforms like Instagram. They emphasize the need for tracking leads, the significance of having a Google Business Profile, and the impact of customer reviews on local SEO. The discussion also covers the nuances of Google Ads, the importance of optimizing contact forms for lead generation, and how proximity affects search rankings. In this conversation, the speakers discuss the importance of utilizing Google Maps and Google Business Profile to enhance customer engagement and gather reviews. They explore strategies for maximizing customer reviews, understanding insights from the Google Business Profile, and the significance of a strong online presence for new businesses. The discussion also touches on the dynamics of client relationships, the pitfalls of costly lead services, and the value of reviews in driving business growth. Finally, they address the risks associated with incentivizing reviews and emphasize the importance of organic customer engagement. In this conversation, the speakers discuss the challenges of managing customer reviews, the importance of web design and SEO for businesses, and provide a live critique of a landscaping website. They emphasize the need for clear communication of services and the significance of ongoing effort in achieving SEO success. The discussion highlights practical strategies for improving online presence and customer engagement.

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

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In this episode, Brandon and Martin discuss their recent experiences at a giveaway event, including the excitement surrounding the raffle, the logistics of the giveaways, and the thrill of seeing winners receive their prizes. They also share insights about networking with industry peers and the fun they had at concerts and late-night adventures during the event. In this conversation, Martin and Brandon share their experiences at a recent event, discussing their interactions with fellow Canadians and Americans, memorable nights out, and humorous incidents, including a visit to White Castle. They also touch on a fire at the Econolodge and their attempts to offer hospitality. The conversation wraps up with insights from a demo day featuring lawn equipment, highlighting their preferences and experiences with different types of mowers

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

In this conversation, Brandon and Martin reflect on their experiences post-expo, discussing the challenges of returning to reality after a busy week. They share travel stories, including the difficulties of navigating airports and the exhaustion that comes with multiple flights. The duo emphasizes the importance of reconnecting with friends and the memorable moments that arise from networking at events. They also touch on the fun aspects of their trip, including late nights, food, and drinks, highlighting the camaraderie and experiences shared during their time together. In this segment, Brandon and Martin recount their experiences in Louisville, discussing their slow start, reconnecting with friends, food adventures, and the excitement of the show. They share humorous anecdotes about their dining experiences, networking at the event, and the unexpected challenges they faced, including a spicy hot chicken challenge that left them sweating. The conversation highlights the camaraderie and fun they had during their time at the event, showcasing the vibrant atmosphere and memorable moments

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

The conversation revolves around the experiences and insights shared by the guys and various guests at a landscaping expo. They discuss networking opportunities, product giveaways, and the overall excitement of the event. The guests share their company backgrounds, innovations in the green industry, and the importance of collaboration and partnerships. The conversation highlights the dynamic nature of the landscaping industry and the enthusiasm surrounding new technologies and products.

In this engaging conversation, Brandon Brubacher and Kyle Breiner discuss their experiences at a recent event, focusing on networking, technology in customer retention, and the excitement surrounding product giveaways. They also dive into a fun game show segment, Landscape Jeopardy, and highlight the inspiring story of a young entrepreneur, Clark, who has been running his own lawn care business since the age of 14. The conversation wraps up with reflections on the event and future plans.

Thanks to Senix Tools for allowing us to record an episode in their booth. 

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

In this conversation, Brandon and Martin discuss their travel plans, preparations for the Equip Expo, and the challenges of balancing work and personal life during the busy fall season. They share insights on lawn care, equipment maintenance, and the excitement of upcoming events, including networking opportunities and giveaways.

The conversation highlights the camaraderie among friends and the joys and struggles of self-employment in the landscaping industry.

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

In this episode, the hosts engage in light-hearted banter about their experiences with podcasting, the upcoming expo, and the challenges of content creation on social media. They share funny stories from their lawn care experiences, discuss mowing efficiency, and introduce a new segment called Landscape Jeopardy, where they test each other's knowledge on various topics related to landscaping and pop culture. In this engaging conversation, the hosts explore themes of confidence, trivia, and competition through a game show format.

Takeaways 

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

Brandon and Martin share their experiences from a busy Monday in landscaping, discussing equipment repairs, seasonal preparations, and the joys of working in the industry. They recount a road trip for plant materials, celebrate a friend's success in hockey, and share funny stories from their adventures. The conversation also includes a Q&A segment where they engage with their audience, answering questions about their favorite equipment and personal preferences in the landscaping business. In this engaging conversation, Martin and Brandon discuss various topics related to landscaping, including equipment choices, networking opportunities, and their favorite fast food. They delve into the pros and cons of gas versus battery-powered tools, share tips on finding quality workers, and reflect on the importance of networking in the industry. The conversation is lighthearted, filled with banter and personal anecdotes, making it relatable for listeners in the landscaping community.

Takeaways:

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

In this episode, Chad Ofiara from Ferris Mowers discusses his transition from NASCAR to the lawn care industry, sharing insights from the Equip Expo and the innovative strategies Ferris is implementing to stand out in the market.

He highlights the importance of real connections with customers, the unique features of Ferris mowers, and the influence of NASCAR on their product development. The conversation also touches on partnerships with industry leaders and the future outlook for Ferris Mowers. In this engaging conversation, the hosts and guests discuss the innovative technology behind Ferris mowers, highlighting their unique suspension systems and performance capabilities. They delve into the future of electric mowers, the excitement surrounding the upcoming Expo, and the community culture that Ferris fosters. The discussion also touches on the extensive research and development that goes into creating their products, as well as the giveaways and interactive experiences planned for the Expo.

Takeways:

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠\

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

In this episode of the Crooked Stripes podcast, hosts Brandon and Martin welcome their guest Gib, who shares his experiences working in the lawn care industry, attending expos, and navigating the challenges of social media.

Takeaways:

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM

Brandon and Martin discuss various topics including their fall work, a drinking tournament called the Stokers Invitational, and their upcoming trip to Louisville. They also talk about their landscaping business and the equipment they use. 

The conversation is filled with humor and camaraderie. In this part of the conversation, Martin and Brandon discuss their plans for the upcoming trip to Louisville, including their itinerary and transportation. 

They also announce their first podcast sponsor, Green Frog Web Design. They talk about their preferences for listening to music or podcasts while mowing, and Martin shares his unconventional method of cooking pasta. They answer questions from listeners about using personal or business credit cards and running charge accounts with suppliers. In this final part of the conversation, Martin and Brandon rank their lawn pet peeves and discuss why they became business owners and who their top mentors and supporters are. 

Takeaways:

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

Jobber FREE 14 Day Trial and Stripe Life Discount

https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM