Jacquette M. Timmons is the President and CEO of Sterling Investment Management, Inc., and the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate. As a financial behaviorist, Jacquette is passionate about the “human” side of money and helping people manage their choices around their finances. To fulfill her mission of educating entrepreneurs about money, Jacquette created The Comfort Circle—a dinner series where she hosts discussions about money, business, and life—and Pricing Made Human, a pricing approach for entrepreneurs and small business owners. She also created and hosts More Than Money, a podcast where she explores the psychology, emotions, and math of money.

Jacquette joins me today to discuss the value of cultivating your relationship with money, business, people, and yourself. She explains the primary reasons she wanted to start her own business and why she decided to focus her work on financial behavior and education. She also highlights the importance of considering the health of your personal finances when making business decisions and shares her advice for Entreprenistas who want to transform their side hustles into a full-time business.

“Whether we’re talking about business, money, or the relationships in our lives, it all starts with the relationships we have with ourselves.” - Jacquette M. Timmons

This week on SocialFly’s Entreprenista Podcast:

Jacquette’s beginnings in financial services and what inspired her to become a financial behavioristThe number one money myth Jacquette wants to dispelWhy she decided to pivot from financial management to her current business modelJacquette’s reaction to COVID-19 measures in 2020 and how she continues to adapt her businessHow having multiple streams of income can help business owners manage uncertaintyThe power of cultivating relationships beyond numbers and transactionsHer writing process for her book, Financial IntimacyHow our upbringing can impact our attitude and mindset toward money and sellingHow schools and universities can educate young people about personal financeWhat Entreprenistas can do to make better choices with their moneyJacquette’s advice on pricing and turning a side hustle into a full-time businessWhy Entreprenistas need to be aware of their businesses’ numbers and financesThe role of networking and building meaningful relationships in creating business opportunities

Resources Mentioned:

ClickUpMintYou Need a Budget

Our Favorite Quotes:

“When you’re making business decisions, weigh how they’re going to impact the health of your personal finances.” - Jacquette M. Timmons“Cultivate your relationships—you never know who knows who and how those dots can lead to opportunities.” - Jacquette M. Timmons“If one of the reasons you opted for entrepreneurship is to do things your way, be yourself. Ensure that in the process of being you, you’re delivering your best work possible.” - Jacquette M. Timmons

Connect with Jacquette M. Timmons:

Jacquette M. TimmonsBook: Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your MateMore Than Money PodcastJacquette M. Timmons on LinkedInJacquette M. Timmons on InstagramJacquette M. Timmons on FacebookJacquette M. Timmons on Twitter

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