Looking to take your business to the next level in 2023? Consider taking a leaf from Su Reynolds' playbook — which puts culture at the heart of its success. The director, sales and chief cultural officer of First National Byron Bay recalls how the onset of the pandemic became an opportunity for their business to not only strengthen their workplace culture but also boost their ties with their clients and community. Su, who ranked 16 in REB's Top 50 Women in Real Estate 2022, further explained how fostering positivity and keeping communication lines can improve employee morale, encourage equitable workplaces, and ultimately drive strong financial results for the business. She also talks about the changes that the Byron Bay market has seen over the last few years before touching on the business' next steps in the coming 12 months. 

In this episode, you will hear about:

• The importance of leaders being proactive in sustaining a healthy business culture
• How to adapt to rapid shifts in market trends 
• Why it's important to take time to reset periodically

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