In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be putting that content 5. What to write about 6. Where to start ...  I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your website and start that all important trust-building conversation with them to get the sale.

In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be putting that content 5. What to write about 6. Where to start ... I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your website and start that all important trust-building conversation with them to get the sale.

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Trying to work out how to acquire more customers?&nbsp;Need to improve customer retention?&nbsp;Or just looking for some reassurance you’re on the right track?&nbsp;That’s what the eCommerce MasterPlan is here for.&nbsp;Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.&nbsp;Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.&nbsp;Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Customer Attraction Tips with Shopify 2: Customer First Content Marketing

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

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