Manuele Piastra: Customer-Centric Product Ownership, and how it grows the product IQ of the Scrum team

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The Great Product Owner: Coaching the Uncoachable, Dealing with Difficult Product Owners

In this segment, Manuele talks about the anti-pattern of a Product Owner (PO) with a product manager background. PO’s with this background tend to focus on managing the work and the team, assigning tasks themselves, and writing solution-centric stories. They provide little focus on the "why" and the vision, which deviates from the idea of working as a team and breaks team dynamics. Manuele suggests nurturing the relationship if the PO is open to learning and working with you, but redefining the coaching contract with the sponsors if the PO is a senior person who is used to telling others what to do. If you can't coach the PO, Manuele advises considering getting out of there.

For ideas, tips, and models to use when coaching your Product Owner, check out our Coach Your PO e-course, now on its second version.

The Bad Product Owner: Customer-Centric Product Ownership, and how it grows the product IQ of the team

In this episode, Manuele talks about the impact a great Product Owner (PO) can have on a Scrum team. He explains that great POs start from the "why" and develop a compelling vision for the product. They find out who the customers and personas are and help team members get in touch directly with customers and stakeholders. This helps raise the product IQ of the team, making them more product savvy. Great POs allow team members to talk to customers and stakeholders to understand their needs better. Manuele suggests that POs should frame the problems clearly and not worry about how the team divides the work. When working with a great PO, it feels easy.

 

[IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

 

About Manuele Piastra

Manuele Piastra moved to London in 2014, which was a life-changing experience for him. He gained access to more sources of learning, worked in fast-paced companies with complex technology stacks and ambitious goals, and developed open-mindedness, patience, and autonomy.

You can link with Manuele Piastra on LinkedIn and connect with Manuele Piastra on Twitter.