I don't know about you, but over the pandemic, my spending habits changed. A LOT. We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane. Fast forward a year and it feels like once again, we're changing our spending habits. But are people still buying the fanciest ice cream? And avocado on toast? Like most people, you're probably very critical of where you're spending your money (at home and in business). Just like you, your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell? In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert those elusive, yet eager, spenders and be able to thrive in today's competitive market.