Are you obsessively tweaking your ad campaigns only to see flat results?

In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your time and money. They dive into the root issue behind inconsistent performance: a lack of belief in the data.

Luke shares the system CTC uses to align teams, set targets with confidence, and stop the reactive cycle. You’ll learn why geo holdout testing is the most trustworthy signal in media buying, and how shifting focus to creative output rather than micromanaging ad accounts is the real unlock for growth.

If your team is stuck in the weeds, this conversation will show you how to rise above and operate with clarity.

Stop second-guessing. Start scaling with confidence.

Show Notes:

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• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm