Three-time New York Times bestselling author, renowned behavioral economist, and Duke professor Dan Ariely joins On Leadership for a thoughtful discussion on the business case for building cultures of trust inside organizations. Dan shares insights from his extensive research, which shows that factors like employee appreciation, fairness, and psychological safety have a strong correlation with a company's stock market performance. He also discusses the phenomenon of "misbelief,” digging into what makes rational people believe irrational things. Dan delves into the psychology behind the spread of misinformation and offers thoughts on how individuals and businesses can work to combat this troubling trend and restore trust in institutions and basic facts.