My guest today is Dan Heath. Dan is the co-author, along with his brother Chip, of four New York Times bestsellers: Decisive, Switch, Made to Stick, and The Power of Moments. The Heath Brothers’ books have sold over 3 million copies worldwide and been translated into 33 languages.

Dan is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. 

I am a HUGE fan of Dan's work and we cover a lot of ground in this interview, including:

• The importance of trying to solve problems before they happen - and why this is so hard to do
• How Dan thinks about coming up with titles for his books
• Why he saw the title of his new book, Upstream, as incredibly risky
• The value in focusing on recurring irritants to focus upstream thinking
• Why Dan tracks his time, and the changes this lead to in his life
• How tunneling gets in the way of solving problems
• How Dan overcame his procrastination tendencies
• The importance of momentum in writing
• The pros and cons of not working with his brother Heath for writing Upstream
• Dan’s approach to soliciting feedback and the ideal time to seek it
• Where Dan’s book ideas come from
• What makes a great business book
• How Dan develops the frameworks for his books
• The strategies Dan has written about that have had the biggest impact on his own life.

Find out more about Dan at Heathbrothers.com and grab a copy of Upstream here.

Visit https://www.amanthaimber.com/podcast for full show notes from all episodes.

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