The Andrew Faris Podcast

Dan McCormick Is Taking "Build In Public" To A Whole New Level

Listen Later

I absolutely loved this conversation.

When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.

Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space.

What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue.

The combo of that knowledge and that transparency means you'll learn a ton from listening to Dan.

EPISODE HIGHLIGHTS

  • [00:00:34] Building in public on Twitter.
  • [00:04:29] Destigmatizing creatine supplementation.
  • [00:07:01] Collagen in retail stores.
  • [00:10:03] DTC as a business model.
  • [00:13:00] Scaling without scaling headcount.
  • [00:18:21] Potential growth in CPG brands.
  • [00:20:07] Room to run before expansion.
  • [00:24:12] Capturing a broad customer base.
  • [00:26:16] Expansion and hero products.
  • [00:29:16] Brand expansion and customer service.
  • [00:32:36] Establishing credibility and trust.
  • [00:37:14] Trust building in supplements.
  • [00:39:07] Fetishization of bootstrapping.
  • [00:44:06] TikTok marketing arbitrage.
  • [00:45:58] The world getting better.
  • [00:49:07] Delivering value to listeners.

    • EPISODE SPONSOR

    Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    FOLLOW UP WITH DAN

    • Visit Create's Website: https://trycreate.co/
    • Follow Dan On X: https://twitter.com/damccormick13
    • Subscribe To Not Boring: https://www.notboring.co/

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
          View all episodesView all episodes
          Download on the App Store
          The Andrew Faris PodcastBy Andrew Faris
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          24 ratings

          More shows like The Andrew Faris Podcast

          View all
          The Foundr Podcast with Nathan Chan by Foundr Media

          The Foundr Podcast with Nathan Chan

          571 Listeners

          Perpetual Traffic by Tier 11

          Perpetual Traffic

          759 Listeners

          Shopify Masters by Shopify

          Shopify Masters

          378 Listeners

          Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

          Marketing School - Digital Marketing and Online Marketing Tips

          1,253 Listeners

          Founders by David Senra

          Founders

          2,080 Listeners

          Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

          Ecommerce Playbook: Numbers, Struggles & Growth

          70 Listeners

          The Martell Method w/ Dan Martell by Dan Martell

          The Martell Method w/ Dan Martell

          569 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,412 Listeners

          My First Million by Hubspot Media

          My First Million

          2,643 Listeners

          Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

          Acquisitions Anonymous - #1 for business buying, selling and operating

          244 Listeners

          OPERATORS by OPERATORS

          OPERATORS

          48 Listeners

          Moneywise by Hampton

          Moneywise

          650 Listeners

          Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

          Marketing Operators

          10 Listeners

          Tactical & Practical by Nate Lagos

          Tactical & Practical

          2 Listeners

          Scalability School by Scalability School

          Scalability School

          9 Listeners