The Andrew Faris Podcast

Dan McCormick Is Taking "Build In Public" To A Whole New Level

Listen Later

I absolutely loved this conversation.

When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.

Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space.

What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue.

The combo of that knowledge and that transparency means you'll learn a ton from listening to Dan.

EPISODE HIGHLIGHTS

  • [00:00:34] Building in public on Twitter.
  • [00:04:29] Destigmatizing creatine supplementation.
  • [00:07:01] Collagen in retail stores.
  • [00:10:03] DTC as a business model.
  • [00:13:00] Scaling without scaling headcount.
  • [00:18:21] Potential growth in CPG brands.
  • [00:20:07] Room to run before expansion.
  • [00:24:12] Capturing a broad customer base.
  • [00:26:16] Expansion and hero products.
  • [00:29:16] Brand expansion and customer service.
  • [00:32:36] Establishing credibility and trust.
  • [00:37:14] Trust building in supplements.
  • [00:39:07] Fetishization of bootstrapping.
  • [00:44:06] TikTok marketing arbitrage.
  • [00:45:58] The world getting better.
  • [00:49:07] Delivering value to listeners.

    • EPISODE SPONSOR

    Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    FOLLOW UP WITH DAN

    • Visit Create's Website: https://trycreate.co/
    • Follow Dan On X: https://twitter.com/damccormick13
    • Subscribe To Not Boring: https://www.notboring.co/

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
          View all episodesView all episodes
          Download on the App Store
          The Andrew Faris PodcastBy Andrew Faris
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          23 ratings

          More shows like The Andrew Faris Podcast

          View all
          Shopify Masters by Shopify

          Shopify Masters

          378 Listeners

          The GaryVee Audio Experience by Gary Vaynerchuk

          The GaryVee Audio Experience

          16,792 Listeners

          Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

          Ecommerce Playbook: Numbers, Struggles & Growth

          70 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,373 Listeners

          My First Million by Hubspot Media

          My First Million

          2,625 Listeners

          Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

          Acquisitions Anonymous - #1 for business buying, selling and operating

          243 Listeners

          The Startup Ideas Podcast by Greg Isenberg

          The Startup Ideas Podcast

          199 Listeners

          Marketing Against The Grain by Hubspot Media

          Marketing Against The Grain

          353 Listeners

          Build with Leila Hormozi by Leila Hormozi

          Build with Leila Hormozi

          893 Listeners

          OPERATORS by OPERATORS

          OPERATORS

          45 Listeners

          Moneywise by Hampton

          Moneywise

          644 Listeners

          Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

          Marketing Operators

          12 Listeners

          Tactical & Practical by Nate Lagos

          Tactical & Practical

          2 Listeners

          Finance Operators by Finance Operators

          Finance Operators

          5 Listeners

          Scalability School by Scalability School

          Scalability School

          8 Listeners