Episode 142 hosts Dr Dana Berkowitz, an Associate Professor of sociology, women and gender studies at the University of Louisiana, USA.

In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon.

As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments. 

We explore:

- Her reasoning for writing the book

- Her own motivations for having toxin treatments

- How treatments and marketing have changed over the last 20 years

- The pressure that women in particular now face to look younger and more beautiful

- Where men fit into this equation

- Why aging is perceived so negatively in western cultures

- How injectable treatments are advertised in the USA

- Social media and celebrity influence on the public

- How injectables have become essential treatments for those who use them

- Insights into how price dictates who can access treatments

 

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

 

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram