Episode 142 hosts Dr Dana Berkowitz (Associate Professor of sociology, women and gender studies at the University of Louisiana, USA)

In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon.

As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments.

We explore:

- Her reasoning for writing the book

- Her own motivations for having toxin treatments

- How treatments and marketing have changed over the last 20 years

- The pressure that women in particular now face to look younger and more beautiful

- Where men fit into this equation

- Why aging is perceived so negatively in western cultures

- How injectable treatments are advertised in the USA

- Social media and celebrity influence on the public

- How injectables have become essential treatments for those who use them

- Insights into how price dictates who can access treatments

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