My guest today is the incredible Dana White. For last 23 years Dana has been the President of the Ultimate Fighting Championship (UFC), the leading mixed martial arts company in the world. During these 23 years, Dana has transformed the UFC from an unwanted, unloved, unsuccessful company heavily indebted into one of the greatest and largest sports franchises in history, and he's viewed by many as the greatest sports promoter in history. He is also the founder of Power Slap, a slap fighting promotion company owned by Ultimate Fighting Championship showcasing his innovative spirit in sports promotions. 

00:00 - Introduction

01:16 - Sold UFC for $4 Billion

03:25 - Reflecting on Past and Future

06:03 - The American Dream

08:05 - Joe Rogan's Impact

10:14 - Innovating Fight Production

13:24 - Discovering Conor McGregor

15:20 - Importance of Superstars in UFC

17:55 - Story About Jon Jones

20:31 - Motivation Post-UFC Sale

23:49 - Dana's Current Motivation

27:48 - Impact of Money

31:15 - Family and Prioritizing Children

34:03 - Importance of Preparation

36:45 - Loyalty to Joe Rogan and Donald Trump

42:26 - Starting a Company: Reality vs Expectation

44:26 - Sphere Live Event

46:52 - Power Slap: New Venture

48:30 - Philanthropy: Helping Those in Need

51:53 - Emotional Impact of Charity

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