Dare to Launch

Episode Overview:

In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We're big fans of Mike's work and this new book is no exception. In today's episode, Chris and Jeff pick Mike's brain on his secret to employee training and development in 2024. Mike's success has everything to do with the way he's treated his employees over the years, and while his methodology might seem straightforward, it's actually pretty revolutionary in solving employee retention issues. And it works! When Mike walks into the office, his employees don't suddenly go dead quiet. And that's because he builds a safe, comfortable dynamic with his team. He's realized over time that when we force employees to comply, they will seek to defy. We need to redefine our relationships with our employees and understand how supporting their individual goals and happiness is beneficial for everyone involved. If we trust and support them, they'll do the same for us. Mike has implemented key strategies to help his employees grow through his companies, often to the point where they end up evolving out of their current roles and moving onto new opportunities. And this is actually a net positive for any company as Mike sees it! The best way to get your team to buy into your goals is to support their goals on an individual level. Company growth and employee growth should operate in tandem, and Mike has tons of fun stories to show how and why that's the case.

For the Bonus Discussion with Mike on "Hiring based on potential" TEXT: Bonus1 to 1(888) 530-0282

Get other bonuses & goodies in the Dare to Launch Bonus Vault at DaretoLaunchShow.com/taco

Key Topics Discussed:

1. Mike Michalowicz's Background: Introduction of Mike as the force behind several multi-million dollar companies and the author of influential books like "Profit First" and "All In."

2. The Genesis of "All In": How the challenges of the pandemic led Mike to prioritize writing "All In," focusing on overcoming difficulties in team dynamics, such as recruiting issues and the shift from desired to demanded workplace flexibility.

3. Leadership and Learning: Mike discusses his journey from struggling leader to a more competent one, emphasizing that the best leaders often teach what they need to learn themselves.

4. Employee Dreams and Aspirations: The importance of understanding and nurturing employees' individual dreams to inspire and retain top talent. Mike shares practical steps and examples of how to implement this in any business.

5. Cultural and Tactical Adjustments for Remote Teams: Strategies for maintaining a strong team culture and high engagement, even with remote team members.

6. Real-Life Examples from Mike's Experience: Mike shares anecdotes, including a memorable moment involving unconventional underwear choices during a critical business operation.

Key Takeaways

• Many people in the workforce have forgotten how to dream. We need to relearn the capacity to dream. Understand your employees' dreams and figure out how to attach them to the work that they're doing.

• The typical mindset is "Do what you need to do at work. Your life is your life." We've transcended that in 2024. What you do at work should help you progress your life goals.

• Helping your employees get to the next level means that they might leave you. But that's a good thing! Great leaders help people in their growth towards what they really want to do. It's a fluid experience through the company.

• If you treat employees well, they'll put the word out for you when they leave.

• We need to hire employees based on their potential. You don't need to be looking for people who are rockstars now, you want to find the people who will be rockstars very soon.

Where to Find Mike Michalowicz:

Learn more about Mike and access free resources at MikeMotorbike.com

Resources Referenced in the episode

• Jeff refers to Glass Ceiling but it was actually GlassDoor.com

• All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz

• The Dream Manager by Matthew Kelly

Got a question for us?

Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

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Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large.

In this episode, Chris and Jeff discuss:

• The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing

• The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building

• Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models

• The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit

• Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry

• Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts

Key takeaways:

• The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike

• Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand

• Building your asset: Why your email list is your most valuable asset and how to grow it effectively

• Navigating change: How to remain resilient and adaptable in the face of platform changes and bans.

Resources Mentioned:

• TikTok user statistics

• Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

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Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event?

You get seriously inspired – and pick up some of the latest launch strategies and tactics – that's what!

Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest takeaways from Jeff's most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx.

You'll learn about mindset, AI, "good marketing," and a harsh truth about being a leader. They'll share the most common mistakes business owners tend to make in their launches, courses, and sales pages.

You'll also hear:

• What happens at high-end mastermind meetings (Jeff walks you through how he structures his meetings, including why he NEVER has any content in the first session)
• How creating a little "friendly competition" amongst your customers can deliver you a ton of social proof
• How one member of Jeff's mastermind DOUBLED her launch… by delivering LESS content
• Why none of the folks in Jeff's masterminds are worried about AI killing their businesses
• The most common problems Dan spotted during a copywriting workshop… and how to fix them
• How eliminating friction points and creating "level 10" experiences can help you build an audience of raving fans
• What feeling nervous and anxious before you step on stage really means… and how to take action regardless of how you feel
• How Jeff closed his big event on a "high note" (this was easily the most terrifying thing he's ever done live on stage)

… and more.

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

SageHub.com

Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers

Previous episode - Cracking the Copywriting Code – Words That Create Action

Susan Garrett

ChatGPT

Justin Livingston

Jason Friedman

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire.

Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years.

Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You'll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey.

Also, on this week's show:

• Bari walks you through her "A.C.E.R.I.M." process for putting together high-ticket – and high-converting – offers (this is the same process Bari showed me when I invited her to my Secret Headquarters to help me create Launch Club)
• The inspiring story of how Bari turned a "just until…" side hustle into a 7-figure business
• Bari reveals why you don't need a crystal clear vision before you start
• How a live event helps you serve more people and sell more high-ticket offers (especially if you're not a natural salesperson)
• The FIVE universal buying objections every entrepreneur faces when asking for the sale… and how to handle them in a way that serves your audience
• How to know when you're ready to host a live event
• Bari discusses how to know if you're ready to do a live event of your own and one of the biggest misconceptions people have about running an event, while also revealing the three-step buyer psychology process that she uses to structure her events and high-ticket offers
• The three-word phrase you should use when dealing with a logical buyer
• Why well-meaning, loving, and supportive friends and family members can keep you stuck (and why every entrepreneur needs a cheerleader)
• Chris reveals his first-ever Launchpad conversation and how his first sales appointment on Jeff's team went
• The "3x3 PAG" – the live event formula Bari and her team use for the world's biggest entrepreneurs to maximize impact and sales

… and much more.

Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

SageHub.com

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

There's no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs?

How about one trained in Product Launch Formula® by Jeff Walker?

On this week's episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world's first – and only – AI tool trained in the power of Product Launch Formula.

Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage.

Also on this week's show:

• Chris, Jeff, Jonny, and Alison, discussing their experience with Launchy.ai over the last few months… and how they're using it to map out launches in minutes, as opposed to days.
• Jeff discusses the transformative impact of AI in entrepreneurship and online business.
• How do you "train" an AI tool in Product Launch Formula? Jonny explains how Launchy.ai was developed… and how it was trained to think like Jeff.
• Alison shares her first impressions of Launchy.ai, and its advantages over other AI tools like ChatGPT.
• The discussion turns to the practical applications of Launchy.ai in business decision-making and overcoming creative blocks.
• How to use Launchy, or any AI tool to boost your creativity and productivity…without sapping your willpower.
• Jeff delves into the core problems entrepreneurs face… and how Launchy.ai addresses these challenges directly and easily.
• Alison discusses how she uses Launchy.ai to refine her business model and validate her strategies through community engagement. (She also explains how she uses Launchy in non-business areas of her life, like coming up with convenient Italian-themed dad jokes.)
• How to turn AI tools like Launchy into virtual brainstorming partners, making the creative aspects of the business flow more easily.
• The panel explores future developments of Launchy.ai and its potential to evolve beyond current capabilities.
• The episode concludes with a lighthearted "taco break," where the hosts creatively use Launchy.ai to generate taco-themed business ideas.

… and much more!

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

ChatGPT

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry.

Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of "What's working now" tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales.

Also in this week's show:

• The simple tactic Dylan uses to maximize show-up rates for his live events (Jeff used this in a recent promotion – it really works!)
• The "old school" tactic that's out-performing video on landing and sales pages right now
• Dylan's unconventional way of using headlines in his Facebook ads that helps his offers stand out from his competition
• The viral "pattern interrupt" that changed the face of online marketing (and two powerful lessons you can learn from it)
• NEWSFLASH – webinars still work! (Dylan gives you an outline of how he turns cold traffic into thousand-dollar customers in as little as an hour!)
• Why Dylan removes buy buttons and links from his web pages and emails… and why this increases sales
• Why you should ALWAYS disable the play and skip video controls on your training replays (if you've ever been frustrated you can't fast forward to the end of a webinar… this is why)
• PLUS – listen in as Dylan and Jeff cook up some crazy ideas for promoting a $10,000 taco

… and much more!

Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

TheWholesaleFormula.com

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets.

So let's talk copywriting…

Lots of folks are intimidated by copywriting. But the truth is, whether it's an email, social post, or YouTube video… EVERYTHING you create for your business is "copy". That's what makes copywriting the most must-have, master skill of them all. And why you can't afford to ignore it.

Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff's team Justin Livingston and Dan Walker (Jeff's son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware.

Also, in this week's episode:

• How to take your copy skills to a whole new level… by answering just 3 simple questions
• Where the world's best copywriters go for ideas when starting a new promotion (do this and you'll never have to face the blank page again)
• Why copywriting will always be a highly valued and in-demand skill… no matter how advanced ChatGPT or AI becomes
• The ONE thing you need to know before sitting down to write ANY copy
• Why – despite having several seven and eight-figure students – I've NEVER published a case study of a million-dollar launch (and I don't think I ever will)
• The biggest mistake entrepreneurs make when hiring a copywriter (plus – the simple test non-copywriters can do that shows them whether copy is good or bad)
• Why smaller promises often generate more sales
• PLUS – Where you can download my brand-new "8 Rules for Copywriting" guide… for free

… and much more.

Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

Justin Livingston

Frank Kern

ChatGPT

Callan Rush

Dean Graziosi

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

AI… everyone's talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business?

Is it something you should embrace or stay away from?

Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world.

Also in this week's episode:

• The high-level AI skill you need to master… no matter what tool you use
• Why buying a collection of prompts could put you on the fast track… to sabotaging your business
• The best place to go if you want to learn how to write good prompts (why become a prompt engineer when AI will do it for you?)
• Alison's "before you go…" prompt that instantly gets ChatGPT up to speed, saving you from inputting all the data again when starting a new session
• How Alison uses systems to eliminate overwhelm
• Tips and tricks that help ChatGPT create content that actually sounds like you
• How to turn ChatGPT into your VA, business strategist, or any other employee your business needs (it'll even handle its own onboarding)
• How freelancers can use AI to scale their business… without hiring any staff
• PLUS – How you can get your hands on a copy of my AI Launch Playbook – my own personal AI "cheat-sheet" – for FREE

… and much more.

FREE Download - Jeff's Personal AI Cheat Sheet - DaretoLaunchshow.com/AIplaybook

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

Alison Vidotto's Push Business Training

ChatGPT

Jasper AI

Elon Musk

OpenAI

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What are some of the traits the most successful people across different industries share? And what can you do in your journey toward success?

Co-hosts Jeff Walker and Chris Saunders are joined by therapist, author, and speaker Elliott Connie to discuss all things mindset.

They discuss the importance of resilience and love, why a growth mindset shouldn't be focused on following other people's steps, and the biggest decision you can ever make.

Also in this week's show:

• What one of the world's best comedians can teach you about becoming unbreakable (it's easier than you think – one decision is all it takes)
• How Elliott "reinvented" himself from being an unsatisfied therapist working one-on-one with clients… to helping thousands of people all over the world (he lays out the exact steps he took)
• The simple mental reframe that transforms pressure from something that paralyzes you… into a catalyst that inspires you to take action
• Why a Hollywood celebrity still takes acting classes alongside unknown actors every week, despite earning millions of dollars… and why you should follow suit if you want to be successful
• Is there an "ideal" mindset for launching? Elliott suggests one that practically guarantees you'll be successful
• Should you compare yourself to your competition… or who you were yesterday? How about neither? I think you'll be inspired when you discover what Elliott chases instead
• Why Jeff wrote 252 emails every year for 8 years… and what it reveals about building resilience
• Could this four-letter word be the most successful business strategy? (Hint: it's not "cash", "sale", or "work")
• How Michael Jordan can help you turn your weaknesses into your biggest strengths
• What you should copy from successful entrepreneurs… and what you should NEVER copy

… and much more.

Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

Elliott Connie

@ElliottSpeaks on Facebook, Instagram, and Twitter

Coach Wooden's Pyramid of Success: Building Blocks for a Better Life by John Wooden

Tom Brady

Tiffany Haddish

The Playbook Netflix Documentary

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content.

They talk about what approach to content you should have, Rachel's Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business.

Also in this week's show:

• How adopting the "waitress mindset" helps you build an email list full of long-term subscribers
• Why you should stop treating potential clients as "prospects" (Rachel's shift is so powerful, Jeff "borrowed" it for the second edition of his book!)
• The hidden feature that automatically grows your Facebook group for you (one click, and it attracts new members to your group, 24/7)
• 3? 7? 24? How many times do people really need to see your content before they engage with it? Rachel's answer might surprise you
• A simple strategy you can use to turn new followers into ardent fans when you're just starting out
• How to transform a meme from a simple gag into a powerful connection (and one of your best marketing weapons)
• WARNING – asking this simple question on social media could turn your family and friends into your #1 referral network
• How to get your customers to "fill in the blanks" and write your social media content for you
• Worried about bothering or bugging people by posting the same content more than once? Don't. Here's why…

.. and much more.

Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco

Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff's book, Launch

Jeff's YouTube channel

RachelMiller.com

Rachel on Facebook

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THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!