Ready to get clearer on your pricing strategy? Your own data might be the key! Copywriter Ashlyn Carter joins us to share her foolproof formula for how business owners can set up their pricing. Listen in to hear the common pricing mistakes that business owners make and how instead, they should be using data to determine their prices.

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Important sections of the conversation

• [2:12] Should you charge your worth?
• [4:21] Fact-based pricing versus feeling-based pricing
• [6:45] Top three pricing mistakes
• [16:27] How to figure out your hourly rate
• [18:36] Is it time to raise your prices?
• [24:18] The foolproof pricing formula
• [32:01] How to feel confident about your prices
• [37:04] Learn how to do a proper sales call 
• [38:36] Ashlyn’s personal pricing challenges
• [40:55] Rapid fire questions
• [48:30] What does having an unbreakable business mean to you?

Resources mentioned

• Building an authentic business that supports your mental health with Ashlyn Carter
• Buy Back Your Time by Dan Martell
• Profit First by Mike Michalowicz
• Creating a profit-first business with Mike Michalowicz, author of Profit First
• Codie Sanchez
• Shanna Skidmore
• Myron Golden

Connect with the guest

• Website: ashlynwrites.com
• Instagram: instagram.com/ashlynscarter

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