This episode is a powerful reminder that business success is rarely about one big move, but is almost always about the small shifts in attention, data, and decisions that lead to the big results.

Jackie is moving through the (sometimes very annoying) truth that where your energy goes, results follow. We get real about the uncomfortable reality of watching sales dry up when your attention wanders, the mindset spiral of seeing high-cost leads, and what it takes to actually stay grounded as a CEO when something doesn't perform the way you want it to.

This one is about facing the data, making meaning from the metrics, and getting grounded in the decisions that keep your business moving forward in a big way (without spiraling out or selling yourself short).

In this episode, you'll hear:

• The mechanism behind unexpected course sales rolling in
• How we navigate a super high lead cost without losing our minds (or momentum)
• Why some clients need tough love (and how I knew Jackie was ready to hear it)
• The CEO skill that stops almost any spiral
• The surprising reason I'm telling Jackie NOT to set a revenue target for this launch and what I believe her KPIs should be instead
• How to hold both the excitement of launching and the disappointment when it doesn't seem like it's playing out how you want

Episode Links

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