PRE PS. We've JUUUUST opened FREE registrations for our brand new Live Masterclass, where we're going to share the complete operating system for building an expert business in 2024.  This is for coaches, course creators, service providers and experts who aspire to get the "business sweet spot" intersection of profit, time and lifestyle in a very real, very systematic way. Register here for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening masterclass you will attend this year.


Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot.

This week's podcast episode is Module 4 in Dream and Design where we talk about why a Personal Brand is the superpower of a Personal Brand Business, the hierarchy of a personal business and what to focus on at every level, and lastly how to craft a personal business that stands out, with a talkaboutable edge.

Truth-bomb: Your personal brand is your superpower.

As we begin to compete more and more for attention online, having a rock solid personal brand is one of the MOST valuable assets you can have. 

It builds a moat around you that is difficult to penetrate, because people are aligned with YOU and YOUR unique take on your subject matter. 

This separates and differentiates you from AI, other commodity products and people without the authority and expertise that you have cultivated. 

And YET? 

It’s so often NOT done right, and it manifests down the line in a business that fails to stand out, content that doesn’t connect, social media accounts that fall flat, podcast pitches that get ignored... and more. 

Often, the founder will attribute their lack of traction to TACTICS.

They’ll wonder what’s wrong with the Instagram algorithm. 

Or SEO for not driving people to their blog. 

Or, they’ll complain that it’s so crowded out there, and lament that they started too late and that perhaps they’ve missed the boat all together. 

They haven’t. 

It’s not. 

They just don’t have the personal brand foundations in place, and it is permeating through the entirety of their personal brand business, and in the ATTENTION they are able to command in a crowded online business space. 

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool