John Conway, COO at Redwood Services in Memphis, shares his blueprint for de-seasonalizing your business for year-round stability and growth. Drawing on his experience as a former contractor and Nexstar coach, John details how to mitigate slow seasons by strategically adjusting marketing spend, adding complementary year-round trades (like plumbing), and aggressively nurturing your maintenance base. He also reveals the powerful 350:1 KPI for a healthy agreement base and explains how consistent training during slow times is critical for long-term people retention, which he calls the biggest growth challenge after conquering seasonality.

Join us as we discuss: 

• [4:44] A private equity firm that comes alongside your business as a partner

• [9:12] The biggest risk factors of owning a purely seasonal trades business

• [17:56] Benchmarking KPIs for a strong customer membership base

• [23:14] Why marketing needs to be top-of-mind for contractors year-round
  

Check out these resources we mentioned during the podcast:

• Nexstar Network
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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