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This week's episode is also sponsored by: RESTAURANT FUNNEL

Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip

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There’s an old cliche that says, “The customer is always right.” And I think that’s largely true, but misunderstood. We often forget about the second part of the quote. The whole thing goes like this: “The customer is always right; they’re just not all your customers.” 

This week I want to talk about those people who may not be your customers. In the restaurant industry we call them difficult guests.

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