Mara Smith's professional days came to a halt when she was put on emergency bedrest while pregnant with twins. They were born prematurely and she needed to be there for them. While at home raising her three children, Mara always dreamed of starting her own company.  She also knew that with hard work and the right research---she could innovate any industry she put her mind to. 

Meanwhile,  Mara started drinking tequila when she was looking for a gluten-free drink to fit into her healthy lifestyle. But she couldn't find one free of additives, so she decided to create one.  To get her business started, Mara put in the necessary time and effort to self-educate herself about the spirits industry. As a #femalefounder, Mara has been focused on bringing the female perspective to the spirits industry. With a team of powerful women all over the world, Mara has been able to bring her vision to life.

UPDATE FROM OUR TAPING: Mara now has a distributor in Illinois and Inspiro can be found in stores in Illinois!

Tune into this week’s episode of Dear FoundHer… to learn more about the power of research, the importance of leaning on others for help, and why all women need to know it’s okay to re-enter the workforce no matter what stage of life you are in.

Quotes

• “There are a lot of resources that are available to get you up to speed pretty quickly and you just really have to take advantage of them. You can't get around putting in the time and effort.” (12:57-13:11)

• “I discovered there are amazing communities of impressive powerful women who want to collaborate and offer guidance.” (14:31-14:41)

• “No matter where people are in their stage of a new business, there's something you're going to learn. I find every conversation useful.” (20:46-20:54)

• “I want to relay that message and inspire other women that it is not too late if you want to change. Maybe I want to start something new. You need to know that you're still capable and can learn everything you need to know.” (40:34-40:52)

• “You have to have a community and you have to have support. It’s lonely being a solo entrepreneur, and it is important to have people that you can talk to and bounce ideas off of.” (42:53-43:08)

Connect with Mara Smith:

Instagram Inspiro Tequila | http://www.instagram.com/inspirotequila

Instagram Mara | http://www.instagram.com/beinspiredbymara

Website | https://inspirotequila.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Stop spinning your marketing wheels and start building a community you can monetize.  JOIN ME for Big Impact Marketing for Small Business, a new way to work with me.  REGISTER HERE Want even more resources for growing your business?

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Even though women spend almost a third of their lives in menopause, it has always been an uncommon topic of conversation. Following her own menopausal experience, Sally Mueller was on a mission to help other women through their own transitions. After a successful twenty-year career with Target, Sally leveraged her extensive experience in the retail space to start her own company. Today, she is a Co-Founder of Womaness, a brand that is centered around normalizing the conversation about menopause by providing women with innovate products that offer solutions for every need.

Growing up, Sally spent much of her time helping her mom grow her business in the beauty industry, so having an impact on the way women felt about themselves has always been on the forefront of Sally’s mind. After leaving her corporate career, Sally reinvented herself twice. Starting with a branding agency, Sally ultimately used her expertise to build a brand of her own. Passionate about the gap in menopausal education, Sally took it upon herself to team up with medical experts and create a line of products that touch on every stage of menopause. Womaness aims to create a community full of inspired women who embrace menopositvity.

Tune into this episode of Dear FoundHer… to learn more about the importance of utilizing experts, leaning on your network, and creating a brand that allows you to form a deep connection with your customers.

Quotes

• “We're trying to change the conversation around menopause and women's health. We are excited at the response because women are saying, “hallelujah, finally someone's addressing this space, and I finally feel like I have a brand for me.” (22:21-22:32)

• “From the beginning we’ve said, we're going to invest in experts. We're going to interview experts and have experts co-create content for us. And  we're really doubling down on that piece because it's been so important and so popular.” (26:08-26:26)

• “Going from the corporate world to your own business is a big adjustment. It makes you better at doing the work. In the big jobs you direct the work, but you forget how the work is done.” (42:07-42:28)

• “I always say to lean on your network because there's so many people that helped me along the way. I think it's really important to not feel like you're going out about this on your own.” (43:37-43:49)

Connect with Sally Mueller:

Instagram | http://www.instagram.com/mywomaness

Website | https://womaness.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Stop spinning your marketing wheels and start building a community you can monetize.  JOIN ME for Big Impact Marketing for Small Business, a new way to work with me.  REGISTER HERE Want even more resources for growing your business?

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When Catherine Reitman first started working on her show Workin’ Moms, she never would have imagined she would be where she is today. What started as a small Canadian comedy, has quickly turned into a smashing Netflix success that resonates with a diverse audience. In today’s episode, Lindsay Pinchuk releases a conversation she had with Catherine in 2021---before she even knew the concept of this podcast. Lindsay knew that it was a conversation she had to share---even over a year after it took place. 

While Catherine is the star of her own show, and her real life husband Philip Sternberg, plays her fictional husband, Workin’ Moms is not autobiographical. The inspiration behind the show comes from Catherine’s desire to normalize the life of working mothers. Through a collection of stories, Catherine has written and produced the show in a way that redefines the meaning of motherhood by showing every truth and accuracy imaginable. Even though motherhood is an important role in a woman’s life, it is not her sole identity. After all, all mothers are just human.

Tune into this episode of Dear FoundHer… for this conversation with Catherine Reitman. Learn more about the meaning and inspiration behind the show, why it’s important to humanize mothers, and what you can expect in the newly released season six of Workin’ Moms.

Quotes

• “I definitely have a perspective that I didn't have a year ago or five years ago. And I do think motherhood and working motherhood has helped me come to that.” (09:43-09:51)

• “There was a moment where it was a small Canadian show that I was very proud of. But I sort of believed that it was just an indulgent little show that would only really connect with a handful of women, and would probably stay below the radar. But when it hit Netflix, we could never have predicted the way it would explode.” (24:21-24:46)

• “Being recognized is extraordinary. But what really hits, is when someone comes up to you and says, “Thank you. I feel seen, this show hits.” And that's when I realized all of this has meaning.” (25:33-25:52)

• “Take a moment, and consider that moms are not just mothers. Prior to that, they were just women and flawed people who were trying to figure out what they were going to do with their lives.” (27:34-27:49)

Connect with Catherine Reitman:

Instagram | http://www.instagram.com/reitcatou

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Stop spinning your marketing wheels and start building a community you can monetize.  JOIN ME for Big Impact Marketing for Small Business, a new way to work with me.  REGISTER HERE Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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In support of mental health awareness month, it was only appropriate to shine a light on the topic. In today’s episode, Lindsay Pinchuk is joined in conversation with Karena Dawn, Founder of The Big Silence for an eye-opening discussion about the importance of opening up about our mental health struggles.

Many of us would recognize Karena as one of the Co-Founders of the popular fitness brand Tone It Up. While Karena is passionate about fitness, her reason behind it is less known. Growing up, Karena experienced firsthand the impact of mental health challenges. After her mother was diagnosed with paranoid schizophrenia, Karena spent the remainder of her childhood repressing emotions of guilt and shame that ultimately led to a suicide attempt. It wasn’t until Karena found fitness, that she was able to begin healing from the trauma onset by her childhood. From her own experience, Karena knows that suffering in silence only reinforces the stigma and strengthens the barriers that prevent true healing. As a way to erase the stigma, and promote acceptance, Karena founded The Big Silence Foundation where she is dedicated to inspiring others to open up about their struggles.

Tune into this episode of Dear FoundHer… for an important conversation about mental health. Learn more about the importance of breaking the stigma, finding a support system, and how Karena is continuing her mother’s legacy through her nonprofit organization.

Quotes

• “Eating healthy, meditation, moving my body, and getting in nature is the therapy that literally saved me.” (09:59-10:08)

• “With mental illness, it's not just about those who have it, but the family members as well. They also need help because you can have situational depression, or suicidal tendencies because of what you're going through.” (16:46-16:17:00)

• “I think our generation, and generations to come, are going to openly talk about mental health without feeling uncomfortable.” (18:39-18:45)

• “While running a non-profit, it is important that you have a good executive director who's very experienced. Because when you have a mission, you have to do it right.” (32:35-32:45)

Connect with Karena Dawn:

Website: http://www.thebigsilence.com

Instagram: https://www.instagram.com/the.big.silence/

Karena’s Instagram: http://www.instagram.com/karenadawn

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Stop spinning your marketing wheels and start building a community you can monetize.  JOIN ME for Big Impact Marketing for Small Business, a new way to work with me.  REGISTER HERE Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

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After losing her job in the recession, Chrissy Fichtl had a lot of free time on her hands. While searching for a new job, Chrissy was looking for a hobby to keep her entertained in the interim. After a quick search on Google, Chrissy stumbled upon homemade soap. Several hundred dollars, and many ruined pans later, Chrissy had finally perfected her recipe. What initially began as a hobby in her apartment, unexpectedly became Chrissy’s full-time career. Today, she is the proud Founder and CEO of Apotheke, a home fragrance brand that generates over $12 million in revenue annually.

Even though Chrissy’s company makes home fragrance products, she believes that her unique story sets her apart from the rest. Initially known as the lady who sold candles at the Brooklyn Flea, Chrissy has utilized her personal experience as the inspiration for her brand. While Apotheke has grown and changed over the years, the philosophy and mission remain the same—to provide hand-poured fragrances for all of life’s special moments.

Tune into this episode of DearFound Her… to learn more about the importance of building relationships with your customers, establishing meaningful partnerships, and making life convenient so you can leverage your story and transform it into the brand of your dreams.

Quotes:

• “We are in 500 of the best little shops all across America.  I can name every single one of them and I know every single person in all 500 stores.” (27:38-27:57)

• “I think a healthy business today in 2022 is a healthy division of wholesale, direct to consumer, and having a retail shop.” (29:35-29:50)

• “As a company, we’re very connected to what's going on with our customers.” (30:12-30:17)

• “An important part about growing your company is knowing what your brand stands for.” (31:16-31:21)

• “We have some really amazing collaborations happening. It’s amazing and I am smiling thinking about it. I think it’s so great because they have the same type of pillars as us about their employees, where they source their ingredients, transparency, and price point.” (47:58-48:43)

• “If you believe in what you can do, but you know you need a little bit of cash, as long as you know how to pay them back, then I suggest asking for the help.” (50:26-50:39)

Connect with Chrissy Fichtl:

Instagram: https://www.instagram.com/apothekeco/

Website: https://apothekeco.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Stop spinning your marketing wheels and start building a community you can monetize.  JOIN ME for Big Impact Marketing for Small Business, a new way to work with me.  REGISTER HERE Want even more resources for growing your business?  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch

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“Podcasting is a connection that can't be built elsewhere,” says Scout Sobel, Founder of Scout’s Agency. After struggling with her mental health, Scout didn’t know where she fit in the workspace. It wasn’t until she was introduced to podcasting that Scout finally recognized her calling. For Scout, podcasting has been the catalyst to her success. As the co-host of the popular Okay, Sis Podcast and owner of a successful agency, Scout’s involvement in the podcasting world helped her debut book The Emotional Entrepreneur reach the top of the charts on Amazon.

As a trailblazer in the industry, Scout has learned how to utilize podcasts as a powerful form of PR to help other female entrepreneurs share their stories and expand their businesses. With what started as 2000 cold emails, Scout’s Agency has become a leading agency in just under 3 years. Whether you are hosting your own podcast, or appearing as a guest, Scout explains that podcasting is one of the deepest forms of connection. Not only do you get to network with others, but podcasting gives entrepreneurs an opportunity to present themselves and their businesses in an authentic and uninterrupted way.

Tune into this episode of DearFound Her… for an enlightening conversation about the world of podcasting. Learn more about how podcasting has the ability to deepen connections, expand your network, and turn you into a sought after thought leader in your industry.

• “Being a guest on a podcast is not only the new form of PR, it’s the deepest method of PR.” (07:16-07:25)

• “Scout's Agency was built on cold emailing. It is the most powerful tool that we have available to us today is business owners.” (09:33-09:49)

• “Don’t start a podcast for the money. Start it for the authority it brings to you and the network it will give you.” (18:29-18:37)

• “Podcasting is a connection that can't be built elsewhere. If you're in the business of networking, start a podcast. Or if you're in the business of building a deep community, start a podcast.” (20:41-20:50)

• “Being a guest on a podcast creates new intimate community members. You will get DMS, you'll get Instagram followers, and you'll also get the benefit of networking with the hosts which can lead to other collaborative and business opportunities.” (28:30-28:44)

• “Celebrate every little thing because the more you do, the more confidence you’ll have to keep going.” (39:46-39:51)

Connect with Scout Sobel:

Scout’s instagram: https://www.instagram.com/scoutsobel/

Agency instagram: https://www.instagram.com/emotionalentrepreneur/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open.

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast

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“I give so much credit to our success to LinkedIn. It is such an amazing and powerful platform,” says Charlie Saffro, Founder and Owner of CS Recruiting. When Charlie unexpectedly started her business, she didn’t have a business plan in place or a loan from the bank. Instead, she followed her heart and did what she does best: find connections. Unlike most female founders, you won’t find Charlie on Instagram stories. However, you can find her sharing her vulnerability on LinkedIn where she has cultivated over 40k relevant and loyal followers from her industry.

As a completely self-taught entrepreneur, Charlie was on her own to build her team and attract the right customers. Her passion for connecting others to the right career opportunities was the catalyst to her LinkedIn success. After realizing the power of LinkedIn, Charlie began to build her network. Rather than linking with anyone, Charlie slowly built a relevant network specific to her industry. Over a decade later, CS Recruiting’s talent is unparalleled. As leaders in the supply chain, logistics, and transportation industry, Charlie and her team are widely known for their unique ability to attract talent, increase employee retention, and create meaningful connections along the way.

Tune into this episode of DearFound Her… to learn more about the importance of vulnerability, culture, and how to harness the power of LinkedIn so you can become a leader of connection in your industry.

Quotes

• “94% of our business comes to us from LinkedIn. I've never made a cold call and I've never knocked on a door to give a sales pitch. If you put it out there, people will come.” (20:46-20:58)

• “We've embraced the importance of culture. We're in the recruiting business, but we don't want to work with clients that have high turnover rates. We're not after that opening so we can fill it and make some money, we want to work with companies that retain people, treat them right, and then we help them grow.” (24:30-24:48)

• “People change jobs because they want more money. But compensation is now fourth or fifth on the list. Recognition, appreciation, a positive supporting culture, flexibility, and trust are the priorities that people are looking for.” (32:21-32:39)

• “Pick a focus and stick with it. It’s important to stay in your lane.” (38:20-38:23)

Connect with Charlie Saffro:

LinkedIn: https://www.linkedin.com/in/charliesaffro/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open.   Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

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Most anyone that was fortunate enough to attend summer camp as a child would tell you that it was one of the best experiences of their lives. For most, summer camp is so much more than just fun and games. It was a time when they learned valuable lessons that helped shape them into the people they are today. While summer camp is an essential part of childhood, it has not always been easily accessible for all children. To bring the gift of camp to every child, Allison Miller founded Happy Camper Live, a lifestyle brand focused on providing the magic of summer camp 365 days a year.

While Allison and her husband run a traditional summer camp, Allison always had the vision to expand summer camp to kids who can’t attend in person. As an extension of her work, Allison designed the happycamperlive website and app to provide free and subscription content that includes hundreds of activities taught by real camp counselors, a directory of over 10,000 camp programs, a global community and so much more. This platform was designed with the intention to help kids find their passions and be a part of something greater than themselves.

Tune into this episode of DearFound Her… to learn more about the importance of outsourcing, brand partnerships, and being resourceful so you can simplify your work process and develop a successful self-funded business.

Quotes

• “I'm very big on building a community based around authenticity.” (18:01-18:06)

• “I'm self-funded. This was a passion project, I really woke up one day and decided this is what I want to do. So I’ve had to be really resourceful with everything I’ve done.”  (23:45-25:56)

• “I like to explain what I'm doing and my purpose with the people that I'm working with so that they are in alignment with it.” (24:54-25:03)

• “I think it's important to learn how to do the smaller tasks and to not be afraid of technology.” (30:06-30:09)

• “When you see different populations of kids, you start realizing the universal components of camp.” (36:48-36:54)

• “If you have the opportunity to send your kid to camp, it will definitely change their lives.” (43:42-43:50)

Connect with Allison Miller:

Website: https://happycamperlive.com/

Instagram: http://www.instagram.com/happy_camper_live

Instagram: http://www.instagram.com/happycamperproject

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

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We all remember Christi Lukasiak as the funny and fiery mom from the hit TV series Dance Moms. Never afraid to tell it how it is, Christi has since built a career publicly sharing the lessons she's learned along the way.  Whether it be about motherhood or basic adulting skills, Christi is on a mission to empower the next generation to be comfortable in their own skin.

After being thrown into the world of reality TV, Christi had to quickly learn the realities of being in the spotlight. In the years following Dance Moms, Christi has been dedicated to using her platform to make a positive impact. Throughout her journey, Christi has been able to transform her mistakes into some of her greatest successes, and she is here to help others do the same. While she has always been business-minded, Christi never imagined that she could launch her career by focusing on what she’s most passionate about… being a mom.

Tune into this episode of DearFound Her… for a raw and honest conversation about imperfection. Learn more about the importance of authenticity, letting go of your past, and following your passions so you can create a life that is meaningful to you but also leaves a lasting impact on those around you.

Quotes

• “I can't sustain my lifestyle just working with partnerships and brands. I kept thinking about how I can take my platform and make a significant impact.” (10:00-10:12)

• “People want to see the realness in other people.” (18:05-18:09)

• “Every dollar you invest in yourself, you're going to reap that tenfold down the line.” (27:11-27:15)

• “You’re not failing if something does not work. You have learned massive things from that. It’s not a failure, it’s a stepping stone to get you to the next spot.” (33:17-33:29)

• “The internet has created so many possibilities for all of us. Don’t ever abandon something you're passionate about. The world is at your fingertips. It wasn’t for generations before us, but you have an opportunity that has never before in time been there.  There is a way to take an interest or hobby and build something massive out of it.” (42:29-43:11)

• “Always keep something in your life that is a passion.” (44:14-44:18)

Connect with Christi Lukasiak

Instagram: http://www.instagram.com/christilukasiak

Website: https://www.christilukasiak.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

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Have you ever wanted to completely redirect your career path? For most of her life, Emily Groden was determined to follow in the footsteps of her parents and become a successful lawyer. It wasn’t until after Emily landed a job at the firm of her dreams that she realized she wasn’t pursuing her passion. After taking a chance on herself, Emily finally found true success. Today, she is the Founder and CEO of Evergreen, a company that happily provides families across the country with a natural option for frozen waffles.

For most of her life, Emily has been passionate about all things food. It wasn’t until she was a mom that Emily realized that quick-but healthy- breakfast options were not available. Unable to sacrifice quality and nutrition, Emily took matters into her own hands and created the Evergreen waffle. What initially started as a way to feed her family, quickly became a massive success on the national level. Today, Evergreen is located in more than 65 Whole Foods Markets and has plans to soon be on the shelves of a Sprout’s near you!

Tune into this episode of Dear FoundHer… to learn more about the importance of appealing packaging, testing your product, and continuing to learn as you grow so you can start a business that changes your life for the better.

Quotes

• “I adapted where I needed to, but honestly, I  just figured it out as I went along.” (20:55-21:02)

• “One thing you have to keep in mind is that most entrepreneurs don't really know how to do it when they start. You just have to be comfortable with the unknown and push forward.” (22:13-22:30)

• “Limited resources and not necessarily being an expert in the area could actually be the birth of something really great, new, and exciting.” (24:08-24:18)

• “Don’t stop learning at any point along the road because knowing and understanding the process can help you to scale up later. Don’t get complacent in the process. There is always more to learn.” (26:10-26:36)

• “If you have an idea, just do it.  If you are excited about something try not to think about the obstacles and see the opportunity.” (45:00-45:10)

Connect with Emily Groden:

Instagram: http://www.instagram.com/eatevergreen

Website: https://shop.eatevergreen.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.