Dear FoundHer...Real Founder Stories for Women Small Business Owners

Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon. 

Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then you build from there. 

In this conversation, Lindsay Pinchuk shares her experience of building a strong foundation on social media, specifically Instagram, for small businesses. She emphasizes the importance of speaking your truth and connecting with the right audience. Lindsay discusses the basics of creating a strong foundation, including sharing your story and why, consistent messaging, sharing your offer, determining your posting cadence, and sharing your knowledge.

She also provides five actionable tips to strengthen your foundation on Instagram.

SAVE YOUR SEAT for Lindsay's signature workshop: Instagram for Small Business Bootcamp!

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can grab Lindsay's Reels Cheat Sheet + Social Media Challenge, linked in the show notes to help you get started: https://lindsaypinchuk.myflodesk.com/spring2024igbootcamp

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy.

Diving into Karen's story, listeners will learn about her leap into entrepreneurship in her late 40s, after a successful exit from her previous company. What makes Karen's venture stand out is not just the innovative use of organic botanical juices in her products but also her relentless pursuit of a mission that marries beauty with environmental stewardship.

Hear firsthand about the challenges of maintaining a brand's core values in the face of rapid growth and the strategic moves Juice Beauty made to expand its reach during the pandemic. Karen's reflections on the importance of community, resilience in entrepreneurship, and the impact of genuine passion for your niche offer invaluable insights for anyone dreaming of turning their entrepreneurial vision into reality.

In a candid conversation, Karen and Lindsay also touch on the significance of Juice Beauty's farm-to-beauty approach and how it underscores the brand's commitment to sustainability. This episode is a deep dive into what it means to build a purpose-driven brand in an industry ready for change.

Quotes:

• “What's the foundation of our brand? Antioxidant-rich farm to beauty. If you come here, you'll get our signature bright green packaging, and everything is sustainable, organic, reclaimed. It's on brand from top to bottom.” (23:17 | Karen Behnke)
• “That's really the essence of what we do. We deliver glowing, beautiful skin and we clinically validate everything and we have authentically organic formulas. So that's kind of the foundation.” (26:11 | Karen Behnke)
• “Oftentimes TikTok gets the reputation that it's for the younger generation. But I know so many women who are over 40 who are on TikTok, they might not necessarily be participating by sharing, but they're participating by viewing and engaging and ultimately buying.” (35:06 | Lindsay Pinchuk)

Connect with Karen Behnke:

http://www.instagram.com/juicebeauty

http://www.instagram.com/juicebeautykaren

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.

Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powerful stories that shape brands and connect with people on a deeper level. The discussion takes a deeper look at setbacks, viewing them not as barriers but as opportunities for innovation and personal development. Amy provides a sneak peek into her book, sharing stories of famous founders and leaders who used their challenges as launchpads for success.

Amy opens up about the iterative process of perfecting her book proposal and how feedback, even when tough, was invaluable. She stresses the importance of community support, mentoring, and the magic of reaching out for guidance, highlighting how collaboration and networking can propel you forward.

Amy urges budding writers and entrepreneurs to step out of their comfort zones, embrace feedback, and lean into their vulnerabilities as they navigate their paths to success.

Quotes:

• “Just start writing. If you have a message that will resonate, you will see that following grow authentically. (27:55 | Amy Shoenthal)
• “That's my marketing strategy. Just asking everyone I know if I could be on their podcast, asking people I know to share the information with their friends, to preorder the book, to just kind of get the word out. Luckily I have spent years building my network because I think of my writing and I do a lot of speaking engagements and I moderate a lot of panels and I've done a few keynotes. Since I got the book deal and finished the book, I've just been talking about it endlessly.” (29:28 | Amy Shoenthal)

Connect with Amy Shoenthal:

The Setback Cycle: https://www.amyshoenthal.com/the-setback-cycle

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Summary

Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided strategies for sharing the founder's story, creating educational content, changing the order process, creating engagement, growing awareness through partnerships, and utilizing influencer marketing. They also identified an easy opportunity that she could utilize directly following their call. Once she did, the client experienced a sellout week and increased demand for her product.

Takeaways

• Identify the true problem by digging deeper and understanding the underlying issues.
• Share the founder's story through various mediums to establish a personal connection with customers.
• Create educational content to provide value and engage the community.
• Change the order process to create demand and control inventory.
• Utilize partnerships and collaborations to grow awareness and reach new audiences.
• Sample the product and leverage influencer marketing to generate buzz and increase sales.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Grab Lindsay's Guide: 30+ Ideas for Simple Partnerships to Grow Your Business

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsburg Pizza, to harnessing her wealth of experience into coaching burgeoning entrepreneurs.

Leah's approach to coaching blends deep mindset work with actionable strategies, emphasizing the transformative power of building a supportive community and the importance of networking. She stresses that finding mentors who have already achieved success in scaling their businesses can provide invaluable shortcuts on the entrepreneurial journey.

Offering sage advice to those looking to expand their ventures, Leah underscores the essentials: learning from peers, mastering the art of delegation, and seeking mentorship. She also tackles the universal challenge of balancing the demands of work with the joys and responsibilities of family life, advocating for strategic time management and the necessity of resilience and confidence through the ups and downs of entrepreneurship.

This conversation not only highlights Leah Fink's transition from entrepreneur to leadership coach but also offers valuable lessons for anyone looking to scale their business while maintaining a healthy work-life balance.

Quotes:

• “The first thing is that ability to take a big risk. right, and jump into the unknown about, you know, starting from the bottom and believing that, you know, you can make it a real thing, make it successful. And it really does take a full leap of faith.” (12:32 | Leah Fink)
• “I work with people, I talk to them on zoom every other week, I usually do that for a year-long contract, and it's always focused on what the individual person wants to get out of the year. It's so customized. There's no blueprint or signature program.” (19:14 | Leah Fink)

Connect with  Leah Fink:

Grab Leah's Weekly Tips: https://view.flodesk.com/pages/62c50e8b2652593eb92b3cda

Check out Leah's Small Group Coaching: https://www.leahwisemanfink.com/groupcoaching

Connect with Leah: http://www.instagram.com/leahwisemanfink

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in driving registrations and conversions.

Takeaways

• Email marketing is the number one way to push content and elicit transactions from your best customers.
• Email is a direct line of communication to your community and should not be underestimated.
• Most interactions and conversions come from email rather than social media.
• Methods for collecting email addresses include live events, giveaways, cross-promotional partnerships, and webinars.

Chapters

00:00 The Importance of Email Marketing

01:25 Capturing Email Addresses

02:25 Email vs Social Media

03:24 Emails Driving Conversions

04:23 Email as a Direct Line of Communication

05:23 Using Email and Social Media Together

06:52 Reasons to Use Email

08:42 Methods of Collecting Email Addresses

12:00 Case Study: Launching a Group Mentorship

15:39 Success of the Launch

17:38 The Importance of Email List

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Grab Lindsay's Quickstart Guide to Email Marketing HERE

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social network; as head of product at Oprah, she shaped influential digital content; and at Sony, she steered emerging global platforms. These roles equipped her with a unique blend of insights and skills, which she applied to addressing a gap in the market for healthier snack options, particularly for those managing diabetes.

Amy walks us through the inception of Joydays, inspired by her personal health challenge with colon cancer and the frustration with the lack of suitable snacking options. She details how she engaged with dietitians and chefs to perfect a product that balances fiber, protein, low sugar, and low carbs without compromising taste.

Amy discusses the intricacies of fundraising in the consumer packaged goods (CPG) industry and the importance of maintaining an unapologetic stance on company culture and team building. 

Concluding the episode, Amy offers actionable advice for entrepreneurs, including the necessity of rigorous time management, finding personal joy and balance, and being uncompromising about the culture and team you wish to build.

Quotes:

“You need to really understand the market, prioritize your features and build that out and understand the consumer and figure out what would build a community.” (13:46 | Amy Cohn)

“Be ruthless about your time. And that includes not just focus everything Your hours need to be focused on creating value, but also more importantly, the energy of the people around you is also a time, you know, is people who believe in you, people who give you that energy, because time and energy is the biggest asset you have in creating a business.” (36:13 | Amy Cohn)

Connect with Amy Cohn:

Instagram: https://www.instagram.com/getjoydays/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Grab Lindsay's 5 Tips + Top Tools to set up your business here: https://lindsaypinchuk.myflodesk.com/m568kvbxs8

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Summary

In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer regularly. Lindsay distinguishes between soft selling and hard selling and encourages business owners to find a balance between the two. Lastly, she emphasizes the effectiveness of sending an email to everyone in one's network to promote their business.

Takeaways

• Storytelling and sharing personal experiences can build credibility and engage with the community.
• Promoting oneself does not have to involve bragging, but rather sharing stories and experiences that make up one's greater story.
• It is important to regularly share one's offer and make it clear how people can work with or buy from them.
• Finding a balance between soft selling (sharing stories and success stories) and hard selling (directly promoting one's offer) is crucial.
• Sending an email to everyone in one's network can be a powerful way to promote one's business.

Chapters

01:05 The Importance of Self-Promotion

03:26 Finding Stories to Share

07:37 Promoting Yourself without Bragging

08:06 The Importance of Sharing Your Offer

10:59 Soft Selling vs. Hard Selling

16:09 The Power of Sending an Email

19:19 Conclusion and Call to Action

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million.

Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance of adhering to core values and the company mission, especially when scaling up. Her approach includes nurturing a culture and partnering with franchisees who truly resonate with the brand ethos. Morgan's insights into guerrilla marketing and fostering community relationships are invaluable for aspiring entrepreneurs, particularly those eyeing the franchising route. She shares how grassroots efforts can significantly amplify a brand's presence and create lasting connections.

A highlight of the conversation is Morgan's perspective on integrating work and family life. She opens up about involving her children in her entrepreneurial journey, imparting lessons on hard work and positive societal contributions. Morgan also addresses the challenge of juggling work and family, offering practical tips on achieving a harmonious balance.

Quotes:

“Burn is the legacy that I'm building. And whether you are, you know, building your own brand or you're working for a brand like what you do every single day is just building legacy. And so make sure you're doing it in alignment with how you want to leave the earth. (13:59 | Morgan Kline)

“Here's the thing in franchising and anytime you're scaling your business, you are scaling yourself ultimately.” (25:29 | Morgan Kline) 

Connect with Morgan Kline:

Instagram: https://www.instagram.com/morgan.a.kline

Get on the list for FoundHer Fridays:

https://lindsaypinchuk.myflodesk.com/foundherfridays

Grab Lindsay's 30 Simple Partnership Ideas: https://drive.google.com/drive/folders/1w2Xf0g8EbUongH1yAU5NrSVW49fQtslD?usp=sharing

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Summary

In this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers.

In this episode, she shares the impact it has had on her business, including the loss of contacts and followers, but also the connections and support she has gained. Lindsay emphasizes the importance of staying true to oneself and speaking up, even in the face of criticism. She shares the positive impact speaking out has had on her business, including increased engagement, customer inquiries and actual business transactions.

Lindsay concludes by expressing gratitude for the support she has received and encouraging others to find their voice and speak out.

Takeaways

• Speaking out on important issues can have a significant impact on your business, including both positive and negative outcomes.
• Authenticity and connection are key to building a strong community and attracting the right customers.
• Don't be afraid to lose followers or customers when speaking out, as the right people will support and advocate for you.
• Sharing your true self and values can lead to opportunities and connections that align with your beliefs.

Chapters

00:00 Finding My Voice and Speaking Out

03:20 The Impact of Speaking Out

05:15 The Power of Authenticity and Connection

08:12 The Vanity Numbers: Followers and Engagement

10:01 Speaking Out and Business Impact

15:46 The Success of Marketing Made Simple

17:30 The Importance of Speaking Out

18:24 Opportunities and Connections

19:49 Gratitude and Support

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.