In this episode, Ricardo talks about the concept of the OODA loop. The phrase refers to the decision cycle of Observe, Orient, Decide, and Act, developed by military strategist and the United States Air Force Colonel John Boyd. Boyd applied the concept to the combat operations process, often at the strategic level.

The OODA loop is also used in many types of business where the decision needs to be taken quickly and in advance, as in the case of projects.