James chats with Prateek Misra, head of Luxury and Food & Beverage for India at JLL. They discuss the complexities and opportunities for international retailers entering the Indian market, which is home to over 1.4 billion people with a significant portion under 35 years old. Prateek highlights the importance of local partnerships and understanding diverse consumer preferences across India's regions. They explore successful strategies, such as market research, establishing Global Capability Centers (GCCs), and adapting product offerings. Examples include McDonald's localized vegetarian burgers and Uniqlo's culturally adapted clothing. Prateek also emphasizes the growing spaces for e-commerce, QSR, fast fashion, and experiential retail, offering insights into the best practices and potential pitfalls for foreign brands looking to succeed in India.

James Cook is the Director of Retail Research in the Americas for JLL.

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