Deconstructor of Fun

Deconstructor of Fun

By Deconstructor of FunLeisureVideo Games
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Deconstructor of Fun episodes

  • 261. Climbing to the C-Suite: Insights from Mission One's Gerard Miles

    Michail Katkoff and Gerard Miles dive into the nuances of executive headhunting, exploring the role of headhunters, pathways to the C-suite, and the significance of personal branding and mentorship in career growth. They share insights on how candidates can position themselves for leadership roles and embrace strategic thinking to thrive in a competitive hiring landscape.

    The discussion also highlights common mistakes in the executive search process, the importance of empathy in interviews, and the value of building genuine relationships. They address the challenges and advantages of international relocation, as well as the growing role of AI in hiring, stressing the need for candidates to be prepared and deeply engaged throughout the process.


    00:00 Introduction to Executive Headhunting

    01:00 Understanding the Role of an Executive Headhunter

    10:41 Navigating the C-Suite: Pathways to Leadership

    20:36 Building Your Personal Brand for Executive Roles

    27:32 The Importance of Mentorship in Career Growth

    37:59 Common Mistakes in Executive Search

    44:40 Empathy in the Interview Process

    51:40 Building Relationships in Recruitment

    57:38 Challenges and Benefits of International Relocation

    01:10:48 The Rise of AI in Executive Hiring


    keywords: executive headhunting, C-suite, leadership, personal brand, mentorship, career growth, talent acquisition, strategic thinking, networking, hiring process, executive search, interview preparation, candidate experience, recruitment process, international relocation, AI in hiring, empathy in interviews, building relationships, hiring mistakes, talent acquisition


    1 hr 18 min
  • TWiG Bonus Episode: Holiday Special (UEFN, Royal Kingdom, and the Steam race)

    No agenda? No problem! Ethan returns from UEFN dormancy to break some exciting news. Jen sells a BMW, while Eric tries to sell a Roblox correction. The Puzzle Queen herself ascends to browbeat Royale Kingdom into better KPIs, and Phil shares pictures of his cat in a banana. 


    01:17 Holiday Reflections and Family Updates
    03:03 Good News, Bad News
    04:01 Parenting Challenges and Teenage Years
    06:23 Podcast Banter and Personal Stories
    08:29 Cat Updates and Car Stories
    12:50 Seattle Winter and Personal Updates
    14:22 Startup Exit and GameFam
    15:09 Roblox and UEFN Discussion
    29:03 The Evolution of Fortnite's Algorithm
    29:17 Challenges with Limited Analytics
    30:27 Licensed Content and Revenue Sharing
    31:45 The Future of Survival Crafting Games
    33:21 Comparing Royal Kingdom and Royal Match
    35:13 Analyzing Game Revenue Trends
    37:06 Predictions for 2025 Gaming Trends
    39:22 Golden Twig Awards Recap
    53:21 Handheld Gaming Innovations
    55:25 Holiday Wishes and Final Thoughts

    57 min
  • 260. David Nelson: The Maverick’s Guide for Thriving in BIG Organizations

    In this episode, David Nelson co-Founder of Magnetic and a true maverick of our industry, dives deep into the nuances of mobile gaming innovation.

    David discusses his journey through King, including the formation and successes of the experimentation group. As the industry transforms, he explains the importance of understanding your audience, the pitfalls of following trends blindly, and the necessity of building a strong company strategy. David also offers insights on how to navigate organizational changes and cultivate a culture of constructive conflict.

    Finally, get a sneak peek into what Magnetic is working on and its approach to creating the next big hit in mobile gaming.


    01:03 David Nelson's Background and Identity

    04:38 Career at King and Experimentation Group

    06:18 Starting a New Company and Investor Insights

    09:44 Importance of Honest Feedback and Alignment

    11:59 Challenges and Strategies in Game Development

    24:31 The Role of Conflict in Meetings

    33:07 The Debate Over Small Games

    34:04 Testing and Proving Concepts

    38:04 Framework for High-Impact Tests

    40:35 Challenges of Creative Work

    43:33 Experimentation Group Achievements

    49:59 Navigating Corporate Culture

    55:58 Building Trust and Social Capital

    01:03:46 Advice for Driving Change

    01:12:21 Insights on Mobile Game Industry

    01:35:23 Final Thoughts and Reflections

    1 hr 41 min
  • TWIG #313 Netflix Games Gets Jacked while the Game Awards Jacks Up Numbers

    We kick things off with a deep dive into what separates different Nordic countries with regional experts Phillip Black and Mishka Katkoff.

    Next, we tackle Squad Busters’ ambitious new update. Will it be enough to reverse its decline, or is it too little, too late?
    Then, there will be chaos in the streaming world as Netflix Games gets GTAd! What went down, and what does it mean for the company’s gaming ambitions? Only Kress can give it to us.
    Finally, Jen takes us through the Game Awards (aka. the Jeff Keighley Awards) — the wins, the snubs, and what it all means for the industry.
    Hosts: Mishka Katkoff, Eric Kress, Jen Donahoe, and Phillip Black.
    02:07 Supercell's LinkedIn Antics
    03:07 Nordic Rivalries Explained
    05:09 Event Updates
    07:43 Path of Exile Monetization
    08:32 Roblox and UEFN Profitability
    12:11 Epic Games and Telefonica Deal
    15:52 AppLovin's Ad Strategy Change
    16:43 Brawl Stars and Toy Story Collaboration
    17:25 Netflix Games Licensing Issues
    26:07 Build a Rocket Boy Acquisition
    28:28 Beam Ventures Gaming Fund
    33:40 Game Updates: Path of Exile 2, Marvel Rivals, Delta Force
    37:57 Pokemon TCG Pocket's Performance
    39:56 Pokemon Go vs. TCG Pocket
    44:07 Royal Kingdom's Launch and Comparison
    49:42 Supercell's Squadbusters Update
    57:17 Game Awards 2024 Highlights

    1 hr 13 min
  • 259. From Segmentation to Personalization: The SciPlay Approach to Success

    Cameron Stewart, Group Vice President at SciPlay, shares valuable insights on the robust growth of social casinos, emphasizing retention and monetization strategies.

    We explore how SciPlay operates with low concentration levels in the market, the importance of personalizing user experiences, and the innovative approaches driving their success.

    Get an insider's look at the strategic decisions, including talent investment and the unified infrastructure for game development, that make SciPlay a leader in the field.

    Additionally, Cameron speaks on the benefits and challenges of a return-to-office workplace culture and the strategic value of acquisitions and portfolio diversification.

    00:00 Welcome and Introduction

    00:28 Understanding the Social Casino Market

    03:15 Challenges and Strategies in Game Development

    06:15 Segmentation to Personalization

    10:25 Retention and Engagement Metrics

    16:39 Monetization and Live Operations

    33:09 Direct-to-Consumer Strategies

    37:19 Exploring the Social Casino Market

    38:32 Partnerships and Strategies

    40:37 Innovations and Player Behavior

    42:11 The Role of IP in Casino Games

    43:45 Player Engagement and Retention

    51:05 Work Culture and Talent Investment

    59:04 Strategic Acquisitions and Diversification

    01:06:18 Key Learnings and Advice

    01:10:57 Conclusion and Final Thoughts


    Social Casino, Monetization, Retention, Personalization, Gaming KPIs, Player Experience, Live Operations, Direct to Consumer, Market Trends, SciPlay, social casino, game development, innovation, acquisitions, player engagement, market strategy, IP integration, casino industry

    1 hr 13 min
  • TWIG #312 THE GREATEST WEEK IN F2P. EVER? EVER!

    With Miska set on another jet, Q5 launches in earnest with Marvel Rivals, Delta Force, Path of Exile 2, Infinity Nikki, and Girlsfront Line 2. Oh my, oh my.

    Kress gives his full review of Infinity Nikki’s costumes, while Jen pulls “Franchise” Beetlejuice. How can Marvel Rivals cross-promote in every Marvel game?  Adam pours cold water retention down the acquisition’s back while Phil tries to light the Chinese game industry fire while wearing a tight desert camouflage shirt (?).

    00:00 Introduction and Episode Overview
    00:56 Meet the Hosts
    01:33 Secret Level Screening Review
    06:13 Game Exec Supper Club Announcement
    07:47 Industry News and Corrections
    09:55 Investment and M&A Updates
    12:36 New Game Releases and Performance
    34:43 Mastery Issues in the Game
    35:11 Unique Selling Points and Differentiation
    35:46 Honeymoon Phase and Meta Development
    36:56 Onboarding and Mastery Curve
    39:22 Marvel Cross-Promotions and IP Management
    44:32 Path of Exile 2: Strategy and Success
    53:59 Delta Force: A Battlefield Clone
    58:12 Fortnite's New Tactical Shooter
    01:00:59 Infinity Nikki: A Unique Pivot
    01:07:36 Concluding Thoughts and Future Discussions

    1 hr 9 min
  • 258. Unlocking Attribution with TikTok and AppsFlyer

    Mishka Kaktoff is joined by Steve Lockwood from TikTok and Roy Yanai from AppsFlyer, who share their extensive insights on evolving attribution techniques, overcoming challenges in the privacy landscape, and future-proofing measurement strategies. 

    This episode is packed with valuable information that can help improve your campaign performance, game design, and overall marketing outcomes. 

    Chapters:

    00:00 Understanding Mobile Marketing Attribution

    01:11 Guest Introductions

    04:11 Evolution of Attribution

    07:40 Challenges in Attribution

    08:59 TikTok's Role in Attribution

    12:12 Debate on Last Click Attribution

    18:02 Incremental Testing and Media Mix Modeling

    31:29 Questioning the Truth in Marketing

    32:35 The Evolution of Attribution Methods

    33:28 Advertiser Perspectives on Ad Networks

    35:07 The Importance of Views in Advertising

    36:57 TikTok's Unique Role in Advertising

    42:44 Future-Proofing Measurement Strategies

    45:28 The Role of Privacy in Measurement

    56:06 Success Stories in Attribution

    01:01:57 Future Trends in Measurement

    01:08:38 Closing Remarks and Final Thoughts

    1 hr 11 min
  • 257. Up Down Up with Kim Nordström

    Up Down Up is now available as an audiobook on Audible!

    https://www.amazon.com/UP-DOWN-companies-succeed-others/dp/B0CR7T9DPT


    In this episode, Kim Nordstrom joins the podcast to discuss his journey in the gaming industry, from releasing his first game in 1995 to significant roles at PlayStation, King, and Paradox.

    The conversation delves into topics from his book 'Up, Down, Up,' exploring what it takes to build a successful game company, the importance of culture and psychological safety, and the challenges of transitioning between growth and maturity phases.

    Kim also shares insights from his interviews with top industry leaders and how these experiences have shaped his current role as CEO of PlayerUnknown Productions.

    01:05 Kim Nordstrom's Career Journey

    03:06 The Making of 'Up, Down, Up'

    06:31 Exploring Company Growth Patterns

    10:19 The Importance of Company Culture

    30:16 Understanding Psychological Safety

    43:03 The Importance of Actions Over Words

    44:10 Changing Culture Through Leadership

    46:20 The SEAL Team Leadership Experiment

    47:32 Scaling Teams and Maintaining Culture

    48:57 Principles and Values in Leadership

    53:34 The Role of Timing in Success

    58:58 Navigating Growth and Maturity Phases

    01:11:25 Challenges of Innovating Within Established Companies

    01:24:32 Reflections on Leadership and Wisdom

    01:28:43 Conclusion and Final Thoughts

    1 hr 30 min
  • TWIG #311 Musk Enters the Game, Archero 2 Aims for the Bullseye, PlayStation Goes Portable

    In this episode of This Week in Games, we dive into the intriguing rumors surrounding a potential new PlayStation Portable and discuss Elon Musk’s rumored AI game studio, which could reshape innovation in the space.

    On the business side, we analyze the closure of Ubisoft studios and the enduring popularity of the Pokémon Trading Card Game. 

    In mobile gaming, we spotlight Habby’s big launches, including Capybara Go and Archero 2, before discussing Path of Exile 2's early access success. 

    Plus, we compare two heavyweight Eastern shooters, Marvel Rivals and Delta Force, and examine why so many new MOBAs struggle to gain traction. 

    Don’t miss this deep dive into the industry’s most exciting stories!

    Chapters:

    02:48 Shills
    04:17 Hybrid Casual Playbook Release
    04:38 App Monetization Report
    10:30 Fortnite's Record-Breaking Season
    14:29 PlayStation Portable Rumors
    16:47 Elon Musk's AI Game Studio
    18:39 Investments and M&A
    24:33 Ubisoft Studio Shutdowns
    30:07 Pokemon Trading Card Game Success
    35:37 Habby's Big Launches: Capybara Go and Archero 2
    40:44 Path of Exile 2 Early Access
    43:18 Battle of the Eastern Shooters: Marvel Rivals vs. Delta Force
    48:27 The Struggles of New MOBAs
    56:51 Conclusion and Sign-Off

    57 min
  • 256. Running a Successful Live Service Game with Sergei Vasiuk

    In this episode, host Mishka Katkoff is joined by Sergei Vasiuk, LiveOps Director at Wargaming and author of 'Running a Successful Live Service Game.'

    The two delve into Sergei's book, discussing everything from the evolution of gaming models to data-driven development, player engagement, monetization strategies, and the challenges of global operations.

    This episode is a treasure trove of insights for anyone in game development or LiveOps. Tune in for practical advice, learnings from Wargaming, and how to keep players engaged and your game profitable!

    00:41 Importance of Live Operations

    01:08 Overview of Sergei's Book

    03:34 Sergei's Journey and Role at Wargaming

    07:50 The Evolution of Gaming Models

    12:03 Challenges and Strategies in Live Service Games

    31:29 The Future of LiveOps and Community Engagement

    38:23 Building Relationships with Content Creators

    40:12 The Role of Data in Game Development

    42:11 Understanding LiveOps and Player Engagement

    45:34 The Importance of Decision Making in LiveOps

    58:34 Balancing Monetization and Player Experience

    01:11:16 Global Operations and Regional Relevance

    01:18:42 Conclusion and Final Thoughts

    1 hr 23 min

About Deconstructor of Fun

From the publisher's feed

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

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