Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer.

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ODEOO

Case Study in Hypercasual games

Amit Monheit

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Hosts:

Michail Katkoff (twitter) & Eric Seufert (twitter)

Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with. 

These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has just recently raised a massive investment rounds.

Whether you're tuning in to learn or to roll your skeptical hippo eyes, this podcast is for you!

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Aleksander Leonard Larsen

Anton Backman

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Mishka Katkoff

Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Netflix entry in the games business has been rapid, methodical and diverse.  In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next. 

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Chris Heatherly

Ethan Levy

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Mishka Katkoff

Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

The way I think about instant games is different after recording this podcast with Justin Waldron.

As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has been done before.

I think you'll enjoy this podcast since it's not about the post app store world or how to do instant games better. This podcast is about emerging social platforms an how games can be a vital part of those.

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Playco Careers 

Justin Waldron

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Mishka Katkoff

Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

Topics covered:

When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway

New World is Already Steam's Most Played Game of 2021 Despite Server Struggles

Niantic Shutting down AR Catan Game

Zynga Announces FarmVille 3 for Mobile

UK Cracks Down On In-Game Ads And Microtransactions

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Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert

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Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat

Image: idrop news

During the past couple of years the market has been crazy about merge games. And it's easy to understand why. The core mechanic is simple and engaging leading to high rates of engagement.

Merge games are also very simple to soft launch as it takes about 8 weeks to get one of these games into the hands of players. The low entry barrier is also the reason for the market getting flooded by merge games that have not been able to scale.

My guest today is Antti Hattara, CEO of Starberry Games. As many start-ups, also his made a merge game. But what sets Starberry apart from competition is their vast experience in launching and scaling casual games.

Now year post launch, Starberry’s Merge Mayor is finally scaling up breaking revenue and download records every week. In this episode we discuss how to scale up a merge game. Because you all know that making one is not the real challenge.

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Facebook Gaming

ironSource

Appsflyer

Beamable

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Mishka Katkoff

Topics covered:

Deep games for the masses

FIFA 22 is bringing back 'preview packs,' but regular loot boxes are staying too

NBA Top Shot creator Dapper Labs raises another $250 million

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The We Works book to read "We Works the Cult of We"

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Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert

Image: Dapper Labs

The court has ruled that Apple must allow iOS apps to offer payment options besides the ones subject to App Store's 30% fees. Essentially, these payment methods link outside of the core app experience. We explore the best ways for game studios, large and small, to capitalize on this massive change. 

Guests:

Chris Hewish

Eric Seufert

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Mishka Katkoff

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Hosts:

Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert

Image: Apple

1047 Games is the developer of Splitgate, a portal-like shooter in beta that has amassed 13 million installs. And now this fully remote team of 40 up-and-coming developers has been laced up with hundred million Dollars to take grow their first game into a household name.

In this episode we discuss how they achieved their amazing launch numbers after the first beta felt somewhat flat. We'll also chat how the company got started and how are they going to deploy their massive war chest to surpass the expectations set by the prominent investors.

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1047 Games careers

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Mishka Katkoff