Deconstructor of Fun

By Deconstructor of FunLeisure Video Games

Deconstructor of Fun episodes

September 10, 2021 Creative optimization and Iteration in the Context of iOS 14 with Miri Growth
Topics covered: 1) What’s really going on in the market at the moment? 2) Creative testing in iOS 14 3) How to produce creatives 4) Trends in creatives 5) Snap and TikTok
Links:
Miri Growth
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Host:
Mishka Katkoff
56 min
September 08, 2021 TWIG #149 Supercell's Everdale / Nifty Games raises $38M / Axie Infinity’s $1.2 Billion Annualized Revenue
Headlines:
Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System?
Nifty Games adds $38M to its coffers for sports Clash mobile games
Axie Infinity’s $1.2 Billion Annualized Revenue Overtakes Candy Crush’s 2020 Total Revenue
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Supercell
1 hr 2 min
September 06, 2021 Secrets to Successful Cross Promotion with Playtika's Yuval Yosefi
The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. As large publishers grow larger and operate across all the key gaming genres they are looking for tools to increase the life-time values of their large and diverse player base.
Paytika is one of the main consolidators in the industry. They have in many ways been on the forefront of effective cross promotion growing games across multiple genres and audiences.
In this episode I'm joined by Playtika's Media Department Lead, Yuval Yosefi, who explains how to set up and operate cross promotion strategy.
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Host:
Mishka Katkoff
35 min
September 02, 2021 TWIG #148 Apple concedes amid antitrust pressure / Facebook undercounts installs on iOS14 / Miska's internet evaporates
Headlines:
Apple will let developers accept payment outside App Store, in major concession amid antitrust pressure — The Washington Post
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
42 min
August 30, 2021How to Hire the Perfect Art Director for Games
A great Art Director will make your game stand out. They will build a strong art team and inspire both the developers and the executives with their creative vision. A perfect art director is just as a important as your technical director - and one could argue that sometimes Art Director should be the first hire on the team.
In this podcast we discuss:
Who's an AD?

When to hire an AD?

What kind of an AD will fit your game project

Common pitfalls of an AD
Guests:
Kshiraj Telang, AD at Moonactive
Jack Gilson, AD at Scopely
Host:
Mishka Katkoff
Links:
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1 hr 18 min
August 26, 2021 TWIG #147 Hot takes on new game releases / Liftoff ❤️ Vungle / LILA Games value deck / Riot Games on mobile
Headlines:
New Game Releases Madden, Call of Duty Vanguard, Marvel
Analyzing Riot Games’ move to mobile
Liftoff and Vungle agree to merge into one mobile growth company
LILA Games’ Values
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
1 hr 7 min
August 18, 2021 TWIG #146 The Problem with VR / Mobile Games to Surpass $120B in 2021 / App Store Regulations
Headlines:
The Problem with VR
App Annie: Mobile games on track to surpass $120B in 2021
Is app store regulation too little, too late?
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
1 hr 7 min
August 16, 2021Metaverse, NFTs and Creator Economies with Jon Radoff, CEO of Beamable
In this podcast we're going to discuss:
From Disruptor Beam to Beamable

Working with Big IPs and publishers

Defining Metaverse

Creator Economy and NFTs

Investing into Metaverse
links:
Jon Radoff
Building the Metaverse blog
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Host:
Mishka Katkoff,
1 hr 28 min
August 12, 2021 TWIG #145 Why did Zynga plummet despite record earnings, Golf Rivals vs. Golf Clash and how FIFA Ultimate Team boosted its sales
Headlines:
Zynga’s Q2 2021 bookings of $712M are up 37% from a year ago
Zynga acquires StarLark studio and Golf Rival game for $525M
FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says
Links:
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
1 hr 9 min
August 05, 2021 TWIG #144 Tencent tanks as regulatory concerns mount, Blizzard president gets booted and Riot generates $100M on mobile
Headlines:
Blizzard president out in wake of discrimination lawsuit and employee walkout
Tencent tanks after Chinese media calls online gaming ‘opium’ as regulatory concerns mount
Riot Games' mobile titles generate over $100m
Links:
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
55 min

About Deconstructor of Fun

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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.