Deconstructor of Fun

By Deconstructor of FunLeisure Video Games

Deconstructor of Fun episodes

October 13, 2021 Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer.
Links:
ODEOO
Case Study in Hypercasual games
Amit Monheit
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Hosts:
Michail Katkoff (twitter) & Eric Seufert (twitter)
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable

52 min
October 05, 2021 Crypto Gaming 101 with Aleksander Leonard Larsen (COO, Sky Mavis) and Anton Backman (Play Ventures)
Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with.
These are staggering numbers seem to make very little sense. So what better way to understand what's going on than asking an investor, who invests into blockchain gaming, and a founder who has just recently raised a massive investment rounds.
Whether you're tuning in to learn or to roll your skeptical hippo eyes, this podcast is for you!
Links:
Aleksander Leonard Larsen
Anton Backman
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Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
1 hr 26 min
October 04, 2021 Lets Talk: Netflix Games - Past, Present and Predictions
Netflix entry in the games business has been rapid, methodical and diverse. In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of what could happen next.
Links:
Chris Heatherly
Ethan Levy
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Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
1 hr 8 min
October 01, 2021 Instant Games 2.0 with Justin Waldron, President of Playco
The way I think about instant games is different after recording this podcast with Justin Waldron.
As do you, I had certain perception of instant games that were based on what has been done before. You know, the HTML5 games, the Facebook Messenger games, and the iMessage games. Yet what Playco sees as an opportunity is quite different from what has been done before.
I think you'll enjoy this podcast since it's not about the post app store world or how to do instant games better. This podcast is about emerging social platforms an how games can be a vital part of those.
Links:
Playco Careers
Justin Waldron
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Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff
Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable
48 min
September 29, 2021 TWIG #152 When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway / UK Cracks Down On In-Game Microtransactions
Topics covered:
When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway
New World is Already Steam's Most Played Game of 2021 Despite Server Struggles
Niantic Shutting down AR Catan Game
Zynga Announces FarmVille 3 for Mobile
UK Cracks Down On In-Game Ads And Microtransactions
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Sponsors:
Facebook Gaming, ironSource, Appsflyer, Beamable, Betahat
Image: idrop news
51 min
September 27, 2021 How to Scale a Merge Game with Antti Hattara, CEO of Starberry Games
During the past couple of years the market has been crazy about merge games. And it's easy to understand why. The core mechanic is simple and engaging leading to high rates of engagement.
Merge games are also very simple to soft launch as it takes about 8 weeks to get one of these games into the hands of players. The low entry barrier is also the reason for the market getting flooded by merge games that have not been able to scale.
My guest today is Antti Hattara, CEO of Starberry Games. As many start-ups, also his made a merge game. But what sets Starberry apart from competition is their vast experience in launching and scaling casual games.
Now year post launch, Starberry’s Merge Mayor is finally scaling up breaking revenue and download records every week. In this episode we discuss how to scale up a merge game. Because you all know that making one is not the real challenge.
Sponsors:
Facebook Gaming
ironSource
Appsflyer
Beamable
Get in Touch:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff

47 min
September 23, 2021 TWIG #151 Dapper Labs raises another $250 million, deep games for masses, and FIFA's updated loot pack strategy
Topics covered:
Deep games for the masses
FIFA 22 is bringing back 'preview packs,' but regular loot boxes are staying too
NBA Top Shot creator Dapper Labs raises another $250 million
Links:
The We Works book to read "We Works the Cult of We"
Send us Questions and Feedback
Deconstructor of Fun Newsletter
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Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Dapper Labs
1 hr
September 20, 2021 Here's How You Can Capitalize From the Apple vs. Epic Court Ruling
The court has ruled that Apple must allow iOS apps to offer payment options besides the ones subject to App Store's 30% fees. Essentially, these payment methods link outside of the core app experience. We explore the best ways for game studios, large and small, to capitalize on this massive change.
Guests:
Chris Hewish
Eric Seufert
Links:
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host:
Mishka Katkoff
1 hr
September 16, 2021TWIG #150 The App Store is the Games Store and Apple should recognize this / Can Supercell Boost Beatstar Into a Major Hit
Topics covered:
Can Supercell Boost Beatstar Into a Major Hit

Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple

The App Store is the Games Store. Apple should recognize this.
Links:
Send us Questions and Feedback

Deconstructor of Fun Newsletter

Deconstructor of Fun Slack Group
Hosts:
Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
Image: Apple
1 hr 2 min
September 14, 2021 We just raised $100M - here's what's next with Ian Proulx, CEO of 1047 Games
1047 Games is the developer of Splitgate, a portal-like shooter in beta that has amassed 13 million installs. And now this fully remote team of 40 up-and-coming developers has been laced up with hundred million Dollars to take grow their first game into a household name.
In this episode we discuss how they achieved their amazing launch numbers after the first beta felt somewhat flat. We'll also chat how the company got started and how are they going to deploy their massive war chest to surpass the expectations set by the prominent investors.
Links:
1047 Games careers
Send us Questions and Feedback
Deconstructor of Fun Newsletter
Deconstructor of Fun Slack Group
Host:
Mishka Katkoff

50 min

About Deconstructor of Fun

From the publisher's feed

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.