Deconstructor of Fun

Lot of talk about IDFA deprecation and impact to marketing/UA not so much on product and tools impact.

So for our discussion today we will focus on:

     - #1. A summary of what IDFA deprecation means generally for the industry

     - #2. Implications to the value chain

     - #3. Product and tools impact 

To talk about all of this we have:

    - Andre Cohen - Head of Data Science Tilting Point: https://www.linkedin.com/in/andrecohen/

     - Niklas Herriger - Founder 8 Bit Coaching: https://www.linkedin.com/in/niklasherriger/

What up people? Welcome to TWIG #105!

Today we cover:

#1. Introducing the Game Growth program - Unity Technologies Blog

#2. China-owned gaming firm Playtika files confidentially for U.S. IPO

#3. Among Us isn’t just blowing up on Twitch — it’s dominating mobile gaming

#4. How Discord Won

LINKS:

Your Hosts:

How do you determine the content cadence and events (type and frequency) for your live operated game? How do you measure whether you are operating content and events successfully or not? Find out from some of the best guys in the industry how this is done! Drew leads PM on Words With Friends, Barak is leading a revenue growth tear at Murka, and Jeff 4x'ed revenue on Modern War with a single event!

This was a panel presentation originally recorded during a live GameMakers digital conference event.

Sign up to be notified of future events: https://gamemakers.com/digital-events/

Panel Host:

Speakers:

Welcome to TWIG #104!

This week we cover:

#2. Genshin Impact Generates $60 Million in First Week as it Becomes World’s No. 2 Grossing Mobile Game

#3. World of Warcraft next expansion delayed

You can reach us on Twitter/LI at:

In this episode I'm joined by Christian Calderon as we cover it all: 1) How to make a great hypercasual game 2) What were the implication of COVID on hypercasual games 3) Hybridcasual and how to make it work 4) Effects of IDFA depreciation 5) IDFV and rising appetite for M&A

Welcome to TWIG #103!

This week we cover:

#1. U.S. gaming platform Roblox prepares to go public

#2. Among Us drives record Discord installs

#3. Cyberpunk 2077 Publisher Orders 6-Day Weeks Ahead of Launch 

You can reach us on Twitter at:

Guest Speakers:

King's Head of Growth, Antoine Le Nel, and Head of Ad Monetization, Tom Mapham deconstruct company's three phases of growth and discuss key learning along the way.

Topics covered:

1. How has King’s marketing evolved over the years? From the early days of numerous puzzle game launches to the Activision era with a focus on franchises. What have been the biggest wins and the most important learnings overt the years?

2. Top of the funnel vs. User Acquisition. King has done some massive brand campaigns over the years. What were the goals of these campaigns, why do they fit in King's strategy and how does King measure the impact of these top-of-the-funnel campaigns. Will King doing more of these in the future?

4. How is King preparing for IDFA depreciation?  

5. IDFV. King has a massive portfolio of puzzle games. It seems that IDFA depreciation and the importance of IDFV will be a big advantage for the company that has previously mastered cross-promotionö

6. Ad monetization. King held out from implementing ads for a long-time. It has now been few years that King’s games had ads in them. 

Welcome to TWIG #102!

This week we cover:

#1. Monday’s Hearing May Foreshadow Epic v. Apple Outcome

#2. Blizzard cofounder Mike Morhaime launches new gaming endeavor Dreamhaven

#3. PlayCo raises $100M at $1B Valuation for Instant Games

#4. Luna, Amazon’s new Streaming Service

Do you have feedback or comments for us?

You can reach us on Twitter at:

Joseph Kim: @jokim1 (Twitter, Insta)   Eric Kress: @ekress    Adam Telfer: @adamwtelfer    Miska Katkoff: @m_katkoff

Guest Speaker:

Welcome to TWIG #101!

This week we cover:

#1. 'Call of Duty: Warzone Mobile' Seemingly Leaked in Activision Job Post

#2. Stillfront Group acquires Nanobit and expands the portfolio with narrative and lifestyle games

#3. Welcoming the Talented Teams and Beloved Game Franchises of Bethesda to Xbox - Xbox Wire 

#4. Eric Talks: Sony vs. Microsoft next-gen strategy

Do you have feedback or comments for us?

You can reach us on Twitter at:

Joseph Kim: @jokim1 (Twitter, Insta)   Eric Kress: @ekress    Adam Telfer: @adamwtelfer    Miska Katkoff: @m_katkoff

Today we are going to be discussing Unity’s IPO. I think we all know Unity’s business as a cross-platform game development engine… but in particular, we will discuss:

#1. Current business and sources of revenue

#2. Growth prospects

#3. Key risks

#4. Competition

#5. Valuation

And with us today to speak to all of these issues and more are (Twitter):

Host:

LINKS: