Deconstructor of Fun

By Deconstructor of FunLeisure Video Games

Deconstructor of Fun episodes

April 14, 2020 Improve Marketability, Save Millions
At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn leads to decreased CPI (cost per install). In lame man terms: the better your ad and your App Store page performs, the cheaper it is to acquire players.
But while the formula is straightforward, increase of marketability doesn't necessarily result in positive effects. In fact, incorrect use of the data may very well lead you astray creating a scenario where you're acquiring the wrong players more effectively.
Companies like Geeklab and Splitmetrics provide a platform that allow developers and publishers to test the marketability of their games and game concepts early and often. They will help you to answer questions around your theme, your art style and your unique selling points before you lay a single line of code. They will also help you to continuously improve your marketing message and test creative ideas with the target audience.
Geeklab
www.geeklab.app/dof/
Splitmetric
www.splitmetrics.com
www.twitter.com/SplitMetrics
www.facebook.com/splitmetrics
47 min
April 10, 2020Markets #2: Latin America | With Jam City and Lockwood Publishing
What do you know about the Latin America gaming market? Well find out about the key players, specifics of the market, and how to achieve success in LATAM with guest speakers from Jam City, Jairo Nieto and Alejandro Gonzalez, and with Lockwood Publishing's (Avakin Life) Carlos Estigarribia!
Hosts:
Joseph Kim @jokim1

Josh Burns
Youtube video of the podcast: GameMakers YouTube
1 hr 12 min
April 08, 2020 Impact of Coronavirus on Mobile with App Annie
AppAnnie recently published a report on The Impact of Coronavirus on the Mobile Economy.
In this podcast, we speak to AppAnnie's Lexi Sydow and Amir Ghodrati (again!) to go over key takeaways from their report.
In particular we cover:
#1. Download impact on games and other key verticals
#2. Top games, types of games
#3. Biggest winners and losers
#4. Differences between China and the US

Host:
Joe Kim: @jokim1 Insta, Twitter
Eric Kress: @ekress Twitter
And we have special guests:
Amir Ghodrati, Director, Market Insights AppAnnie
Lexi Sydow, Data Analytics, Market Insights AppAnnie

47 min
April 07, 2020 TWIG #77: Riot's Teamfight Tactics Surpasses 4.5M on Mobile, Amazon Enters Gaming, XBOX Series X, The Kick-Ass Founding Team
Welcome to TWIG 77!
This week we cover:
#1. Riot Games’ Teamfight Tactics Surpasses 4.5 Million Downloads on Mobile
#2. Amazon Pushes Into Making Video Games, Not Just Streaming Their Play
#3. Microsoft: Staggered launch would hurt Xbox Series X
#4. The Kick-Ass Founding Team
Do you want to come on the podcast with us? Do you have feedback or comments for us?
You can reach us on Twitter at:
Joseph Kim: @jokim1 Eric Kress: @ekress Adam Telfer: @adamwtelfer Miska Katkoff: @m_katkoff

1 hr 1 min
April 03, 2020Secrets to ROBLOX's Success! | Matt Curtis VP Developer Relations
Roblox has grown like crazy since its launch in 2006. Today 10 Roblox games have been played over 1 billion times and Adopt Me! has surpassed 4 billion plays. Since the launch of the mobile app, Roblox is also regularly a top 10 grossing mobile game as well.
Today we cover:
The history of Roblox and how it became successful

How Roblox monetizes now and in the future

What’s coming up for Roblox

The Key Secrets to Roblox’s success
Join hosts:
Joseph Kim, @jokim1

Eric Kress, @ekress
Reach Matt Curtis here: [email protected]
You can also view this interview on the GameMakers Youtube channel: HERE
39 min
April 01, 2020TWIG #76: Epic Games Publishing!, CPI Decline Benefits Mobile Game Companies, and Forte x Blockchain
Welcome to TWIG 76!
This week we cover:
Epic Games Publishing Announces Partnerships with gen DESIGN, Playdead, and Remedy Entertainment (Epic Games Website)

Declining Cost-Per-Install Should Benefit Mobile Game Companies (Stephens Report)

Forte recruits 5 more high-end game studios to make blockchain-based games (GamesBeat)
Links:
Jeff Cohen of Stephens - hit him up to request access to his research report: Jeff Cohen LinkedIn

Kristian Segerstrale CEO talking about Rogue Games stopping live ops of Vainglory

Hit us up on Twitter or Insta with any feedback or suggestions for news to cover. You can reach us at:
Joseph Kim: @jokim1 Eric Kress: @ekress Adam Telfer: @adamwtelfer Miska Katkoff: @m_katkoff
41 min
March 31, 2020 Managing Marketing Spend Through a Recession (and Depression) with Eric Seufert and Brian Murphy
Don’t be fooled: the mobile app economy will implode just like everything else. Question is, how should games companies operate through the recession or even depression? What should the UA strategies look like for the different types of game portfolios? And what will the market look like when it’s all said and done? I had lots of questions. Kudos to Eric Seufert and Brian Murphy for sharing their views and insights.
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For more informations, please visit:
www.mobiledevmemo.com
www.appsflyer.com
www.ironsrc.com
53 min
March 26, 2020Might & Magic Chess Royale | Lead Game Designer Damien Yvray (Ubisoft Paris Mobile)
Interview with Damien Yvray, Lead Game Designer at Ubisoft Paris Mobile on Might & Magic Chess Royale!
Overview of Ubisoft’s strategy and efforts in mobile Might & Magic Chess Royale:
Origin story

What is it and how is it different?

The current auto chess craze and Ubi's approach at attacking the market
You can also watch the video interview here: https://youtu.be/mgCGtiJvWu0
30 min
March 24, 2020TWIG #75: Supercell's Hay Day Pop, Scopely Raises Another $200M, Tencent $$$
Welcome to TWIG 75!
This week we cover:
Mobile studio Scopely nets $200 million for more acquisitions

Sony reveals full PS5 hardware specifications

Mobile versions of Call of Duty and PUBG driving game revenue at Tencent
Hit us up on Twitter or Insta with any feedback or suggestions for news to cover. You can reach us at:
@jokim1 @ekress @adamwtelfer @m_katkoff
1 hr 1 min
March 19, 2020TWIG #74: Coronavirus Impact on Gaming!, China Game Approvals, Exclusives Ending?, and COD Warzone going Nutz!
Welcome to TWIG 74!
This week we cover:
#1. Coronavirus impact on mobile games
Even Virtual Goods From China Are Taking a Hit From Coronavirus (Bloomberg)

Corona's impact on mobile ad spend (LI Post by Andre Kempe, who runs an app marketing agency)

Coronavirus contributes to mobile game downloads climbing 39% (Business of Apps)
#2. China approves 27 games including Brawl Stars
#3. The exclusive as we know it is ending, and that’s a good thing
#4. Call of Duty: Warzone surpasses 6 million players in 24 hours
Hit us up on Twitter or Insta with any feedback or suggestions for news to cover. You can reach us at:
@jokim1 @ekress @adamwtelfer @m_katkoff
Sign-up to the industry's best video games newsletter at: ggdigest.com!
Industry news and editorial every week
54 min

About Deconstructor of Fun

From the publisher's feed

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.