Deconstructor of Fun

Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile.  

#1. What are the big changes coming and the trends that are driving the changes? 

#2. How big will brand marketing be in the future? Will it take over performance marketing? 

#3. What new skills will performance marketers need to build to prepare for the future?

Find out about these issues and more with:

Welcome to TWIG #87!

This week we cover:

#1.; Call of Duty Publisher Wins First Amendment Trademark Suit Against Humvee Manufacturer (Gamma Law)

#2. Selena Gomez Sues Mobile Game Company for $10M for Stealing Likeness (Gamma Law)

#3. This is the PlayStation 5 (The Verge)

#4. Valorant is Performing Below Expectations According to Twitch Stats (GameLife)

#5. How to Build the Amazon of Game Companies (ggdigest.com)

LINKS

This week we are joined by guest David Hoppe of Gamma Law: http://gammalaw.com/

GAMEMAKERS BATTLE PASS EVENT THIS THURSDAY!

Joakim Achren's Elite Game Developer's Podcast with Kristian Segerstrale

Do you have feedback or comments for us?

You can reach us on Twitter at:

Despite lots of talk about the use of data science in game studios, surprisingly, there's a lot of misunderstandings about how data science is actually used and how best to utilize data scientists.

Today we discuss the following with Andre Cohen who is Head of Data Science at our friends over at Tilting Point:

#1. What is the role of data science within a games studio?

#2. What are the primary applications data science is being used for?

#3. What does a data science team look like in terms of structure and team size?

#4. How to hire the data science team

#5. Biggest mistakes made with data science teams

#6. The future of data science in game studios

Originally aired on YouTube here: https://youtu.be/nKFGU2w8gE4

Welcome to TWIG #86! 

This week we cover:

#1. Why Zynga bought Peak Games

#2. Glu Announces Pricing of Public Offering of Common Stock

#3. Game and UA Teams That Work Together, Grow Together

Hosts this Week:

Today we are joined by guest host Nebo Radovic from N3twork:

Do you have feedback or comments for us? 

You can reach us on Twitter at: 

Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world! 

Joining us for that discussion is the former Head of UA for Superscale: Matej Lancaric.  Matej was with Superscale at the time of the recording, but now independent. 

Matej talks to us today discussing how to develop a framework for managing Ad Creatives. 

Creatives have now become the #1 lever to drive profitable ad spend.  

MATEJ CONTACT: https://lancaric.me/ 

Superscale has helped many games studios profitably spend millions of dollars in user acquisition. Clients include Electronic Arts, FingerSoft (Hill Race Climbing), Supercell's Frogmind, and many others.

Speakers:

The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e.g., Real money gaming impacting social gaming, recession, a new game mode like Autochess cannibalizes other strategy games or game modes... What do you do? Just wait for data?

How can we think about a framework or systematized way of thinking to navigate and optimize UA spend?

Find out in our conversations with our hosts:

Joe Kim: @jokim1 (Twitter), https://www.linkedin.com/in/jokim/ (LinkedIn)

Matej Lancaric: @matejlancaric (Twitter), https://www.linkedin.com/in/matejlancaric/ (LinkedIn)

Jon Lau: https://www.linkedin.com/in/jonathan-y-lau/ (LinkedIn)

For the video version of this discussion pls check out the GameMakers YouTube channel, and you can find the video HERE.

Creatives are the talk of 2020, everyone claiming they are the last lever. But, what does that actually mean for a studio today? What do they need to do? What does the future studio look like? How does the UA teamwork with the creative team and the developer team? How can studios maximise the impact of creatives and identify the biggest opportunities?

Lots of questions. But luckily, Steven Chard, CEO of Luna Labs is here to answer them.

visit:

www.lunalabs.uk

www.appsflyer.com/customers/kabam-offline-campaign-QR-code/

Welcome to TWIG #83!

This week we cover:

#1. Ubisoft Sues Apple and Google Over Mobile Rainbow Six Siege Clone (IGN)

#2. Ubisoft announces Ubisoft Forward on July 12 (GamesIndustry.biz)

#3. Crucible is Amazon’s attempt at a shooter League of Legends (Polygon)

Do you have feedback or comments for us?

You can reach us on Twitter at:

Joseph Kim: @jokim1 (Twitter, Insta)

Eric Kress: @ekress

Adam Telfer: @adamwtelfer

Miska Katkoff: @m_katkoff

In gaming, sandbox creator platforms to become the next ROBLOX have been the talk of investors over the past few years. The latest entry into the space is Manticore with their CORE platform led by ex-Zynga executives Frederic Descamps (CEO) and Jordan Maynard (CCO).  

How will Manticore's CORE platform compete against ROBLOX? Who are they targeting? How will developers on CORE make money?  

To get a better understanding of the offering and the big future opportunity they are chasing we spoke to Frederic and Jordan about: 1. Product Vision 2. Target Audience 3. Business Model 4. Key Challenges 5. Future Roadmap  

HOSTS (Twitter): 

- Joe Kim, @jokim1

- Adam Telfer, @adamwtelfer

GUESTS:    

- Frederic Descamps, Manticore

- Jordan Maynard, Manticore

CORE Related Links:  

Manticore website

Download CORE

Developer Demo (with Frederic and Jordan)

Core CPO Arash Nia on Road Ahead