Do you warranty your work? It’s cheaper to keep them than replace them. Loyalty programs like warranties, birthdays, & bleaching for life is better than marketing. Increasing retention rates by 5% increases profits by 25% to 95%.

After eight years of higher education, paying 100% of costs himself, Dr. John A. Wilde spent two years in the Army Dental Corp before beginning a practice from scratch in Keokuk, Iowa. By age thirty, he was debt-free, owning outright his new country home and the practice he’d designed and had built. By forty, John was financially able to retire. At age fifty-three, he fully retired. He has had six books and over two-hundred and twenty articles published, and may be reached at 309-333-2865 or [email protected].

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Donot judge me! Why did you go to dental school? Because you were fed up with the hole business!

Gabriel Asulin is an international expert in the management and marketing of dental Practices and the author of the book "Turn Your Dental Practice into a Successful Business - the Gabriel Asulin Method". The book has been translated also into Spanish, Russian, Bulgarian and Hebrew and is considered as a bestseller in the global dentistry market. In recent years, Gabriel is considered a "guru" in the field of marketing and promoting dental clinics worldwide, having consulted for hundreds of dental practices around the world. Gabriel has developed unique methods in the field that are successfully implemented in a great many practices.

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What is your waiting room worth? At Cracker Barrel it’s worth 20% of sales, $2.7 billion a year, $415 per square foot, which is in line with Wal-Mart, while your patients in the USA spend $33 billion a year just on toothpaste.

Department store magnate John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." How many phone numbers do you have?

Only two industries have lines: Healthcare and Government. Get rid of your lines.

Are you playing with a full hand - Faster, Easier, Higher Quality, Lower Cost, and Smaller - or are you just making noise until someone does?

Ted has over 25 years of experience running technology companies, including two similar to Kaleidoscope (in different industries). He is an expert in all aspects of digital marketing, and a passionate leader/mentor. Ted holds an BA/MBA from Harvard, having graduated in the top 5% of his class. He has traveled to 60 countries and 47 states. Ted begins his days in Florida with yoga on the beach.

Charis has over 25 years of experience in marketing, with 17 of those years involved in her husband’s orthodontic practice. She is the proud owner/Mom to Heidi, a 4.5-lb Havapoo, who can often be found sleeping on the desk while ‘Mommy’ works.

Mary Kay Miller has over 50 years of experience in the orthodontics arena, 35 years in private practice and 15 years as the 1st orthodontic online marketing consultant in the US and owner of Orthopreneur Internet Marketing Solutions, one of the first private web agency specializing SEO and strategic web services for the orthodontic profession.

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Competition makes everything better from Dinosaurs to DSOs.