A special sponsored episode of the Design Better Podcast

It’s a tough job market out there right now for designers and other creative technologists. Many of us are wondering if there are other ways we might be able to use our skills, and some of us are considering an entrepreneurial path.

Our guest today has done just that. Marco Suarez has had an impressive career in design, but took an interesting turn into entrepreneurship. Marco started his career as a graphic designer, became an art director at Mailchimp (where I had the pleasure of working with him), was product designer at Etsy, and the design systems lead at InVision, where we both worked with him.

But in addition to design, Marco had another passion: coffee. In 2015 he started Methodical Coffee, in Greenville South Carolina. In 2019 Marco left his full time role in tech to focus on the business, and now Methodical has 3 cafes in Greenville, and ships coffee across the United States. We also partner with Methodical on our own Design Better Coffee (and as you’ll learn in this episode, we have a brand-new Design Better Tea).

We speak with Marco about the story of his transition from design to coffee entrepreneurship, how it felt to leave the world of tech, and how he applied his design skills to starting a business.

Marco Suarez is the co-founder and CEO of Methodical Coffee, a specialty coffee company based in Greenville, South Carolina. With a background in digital product design, Marco transitioned from a successful career in tech to building something tangible—spaces where people could gather and connect over great coffee. What began as a shared vision among friends evolved into a thriving business, with three cafes, a roasting operation, and a new headquarters dedicated to innovation and community.

Over the past decade, Marco has navigated the complex challenges of scaling a capital- and labor-intensive business, from hiring and HR hurdles to financial strategy. Drawing from 20 years of experience as a designer, he brings a rare blend of creative vision and business acumen to the role of founder. Passionate about creating exceptional customer experiences and sustainable business models, Marco continues to advocate for the powerful intersection of design and entrepreneurship.

Learn more about Methodical Coffee

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/susan-magsamen-and-ivy-ross

In school, art is often positioned in curricula as an enrichment subject, not a core skill like math or language arts. But those of us who pursue the arts instinctually recognize that there is something in creative expression that is foundational to the human experience.

Susan Magsamen, executive director of the International Arts + Mind Lab at the Johns Hopkins School of Medicine, has spent years studying the effect art has on our mind and body. Her research is surfacing profound health and longevity benefits created through poetry, music, painting, and other arts. Susan recently collaborated with Ivy Ross, Chief Design Officer for Consumer Devices at Google, to co-author a fascinating book called Your Brain on Art: How the Arts Transform Us.

We speak with Susan and Ivy about how they found their way into collaborating on the book, why we are “wired for art,” how practicing art can actually extend your lifespan significantly, and how they bring the ideas in their book into their work to reduce stress and help teams perform at their peak.

Ivy Ross

Ivy Ross is the Vice President of Hardware Design at Google, where she led the creation of the award-winning design language for Google’s hardware products. With a background spanning executive roles at Calvin Klein, Swatch, Coach, Mattel, and Gap, Ivy blends design, science, and psychology to drive innovation. Her work has earned over 240 design awards, and she has been recognized by Fast Company, Business Insider, and Surface magazine as a creative leader. A former jewelry designer with works in major museum collections, she is also a sought-after speaker and contributor to books on creativity, leadership, and design.

Susan Magsamen

Susan Magsamen is the founder and executive director of the International Arts + Mind Lab at Johns Hopkins University School of Medicine and co-director of the NeuroArts Blueprint with the Aspen Institute. With over four decades of work at the intersection of the arts and neuroscience, she has developed tools and programs to support health, learning, and social equity through aesthetic experiences. A published author and entrepreneur, Susan also founded Curiosityville and Curiosity Kits, and has advised numerous organizations across public health, education, and the arts.

***

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visit our Substack for bonus content: https://designbetterpodcast.com/p/rewind-ok-go

Aarron and Eli are traveling with their families for Spring Break, so we’re bringing back one of our favorite episodes from 2023 with the band OK Go.

In the time since we recorded the interview, they’ve come out with a new album, and with several new music videos, including for the track Love, shot with no cuts…just “mirrors, robotics, and a whole lot of planning.” Enjoy!

***

Not many bands hire Russian pilots to film a Zero-G video on their cosmonaut training plane, known as the “vomit comet”. But those are the kinds of extremes that OK Go will go to in the pursuit of creativity.

Tim Nordwind and Damian Kulash, the band’s founders, met at camp as pre-teens in search of a fellow creative nerd, and founded the band in 1998. Over the past 25 years, they’ve created 3 Grammy-nominated music videos, and won Best Music Video for Here It Goes Again.

From the perfectly timed explosions filmed in slow-motion for their song The One Moment, to the immensely elaborate Rube Goldberg contraption they created for This Too Shall Pass, OK Go is almost like a performance-art troupe that just happens to be a fantastic rock band.

In this episode on the creative process, we talk to Tim and Damian about how they come up with ideas, the macro and micro elements of their creativity, and achieving the impossible.

***

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jordan-mechner

As a kid in the 80’s, Eli fell in love with games on computers like the Apple II, Commodore 64, and later the Amiga and Macintosh. One of the very first games he played was called Karateka, which was inspiring for the realistic movements of its digital karate antagonists, even on a black-and-green Apple II monitor.

Our guest today, Jordan Mechner, created Karateka while an undergrad at Yale University in 1984, and it went on to be a commercial success. He followed it up with the game Prince of Persia (you’ll hear a clip from the soundtrack in the introduction, which Jordan’s father composed and which Jordan invented a way to transpose onto the Apple II’s tinny speakers before game soundtracks were widespread on the machine).

Jordan documented the creation of the game in a wonderful published version of his diaries called The Making of Prince of Persia, and we spoke with him about how he taught himself the skills to build successful video games in a pre-internet era, why he journaled about his work process (and what it taught him), and about his new graphic novel Replay, a memoir recounting his own family story of war, exile and new beginnings.

Jordan Mechner is an American author, game designer, comic book artist, and screenwriter, best known for creating the iconic video game Prince of Persia in 1989. He relaunched the series with Ubisoft in 2003 and wrote the original screenplay for the film adaptation produced by Disney in 2010, Prince of Persia: The Sands of Time. This work is considered a timeless classic and has spawned a global transmedia franchise, with over 20 million games sold to date.

Since 2017, Jordan has been living in France, where he made his debut as a full author with his autobiographical graphic novel Replay. Among the albums he has written are Monte-Cristo (with Mario Alberti), Liberté! (with Étienne Le Roux and Loïc Chevallier), and Templiers (with LeUyen Pham and Alex Puvilland), which appeared on the New York Times bestsellers list. His latest works were first published in French, with English editions following in 2024.

Jordan's video games, such as Karateka (1984) and The Last Express (1997), are recognized for their cinematic storytelling and innovative use of rotoscoping. In 2017, he received the Pioneer Award from the International Game Developers Association.

Jordan also wrote and directed Chavez Ravine: A Los Angeles Story, an award-winning documentary broadcast on PBS. He has published his development journals, The Making of Karateka and The Making of Prince of Persia, as well as an adaptation of the Persian tales Samak the Ayyar. A passionate artist, he keeps a sketchbook journal, regularly sharing his thoughts and drawings, a testament to his love for art and storytelling.

***

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/brad-frost

Design systems are the foundation of nearly every piece of software we use. No one has had a greater influence on the philosophy and tactics of building design systems than Brad Frost, author of Atomic Design. After helping countless companies craft design systems, Brad has come to realize that this topic is a nexus of collaboration and conflict.

In our conversation, Brad shared why he thinks design systems are an enduring topic in design teams, the power of design tokens, and how AI is reshaping this space. Plus, Brad filled us in on his new online course on design tokens.

As a special opportunity for Design Better listeners, use code “DESIGNBETTERISAWESOME” at checkout for 20% off Brad’s upcoming design tokens course:

Pre-order design tokens course

Brad Frost is a design system consultant, front-end developer, speaker, writer, musician, and artist located in beautiful Pittsburgh, PA. He helps teams establish and evolve design systems, establish more collaborative workflows, and create better software together. He is the author of the book Atomic Design, which introduces a methodology to create and maintain effective design systems. In addition to co-hosting the Style Guides Podcast, he has also helped create several tools and resources for web designers, including Pattern Lab, Styleguides.io, Style Guide Guide, This Is Responsive, Death to Bullshit, and more.

***

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Aquatru: We’d like to think our tap water is clean and healthy, but for so many there are impurities and chemicals that can be detrimental to our health. We’re big fans of AquaTru, makers of reverse osmosis filtration systems for your countertop or under sink. Get 20% OFF any AquaTru purifier at AquaTru.com with discount code DESIGNBETTER.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/heidi-trost

Designing a good security experience is hard. Every time we run into one of those security captchas that requires you to “identify all the motorcycles” in the tiled images, we want to give up and surrender to our robot overlords…or throw our laptop out the window.

Our guest today, Heidi Trost, just published a book called Human-Centered Security: How to Design Systems That Are Both Safe and Usable. In the book, Heidi aims to help people who are “tired of hearing things like ‘humans are the weakest link’ and instead want to focus on designing more secure, more resilient systems.”

In our conversation, we spoke with Heidi about the metrics we can use to measure the quality of the security experience, why the login/password recovery is so broken—even for companies that are good at UX design—and some ways to approach user testing for security.

Heidi Trost is a UX leader who helps cross-disciplinary teams improve the security user experience. With a background in UX research, Heidi does this by helping teams better understand the people they are designing for, as well as the security threats that may impact people and systems negatively. Heidi is also the host of the podcast, Human-Centered Security, where she interviews security experts and people who design for the security user experience.

***

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking.

By Aarron Walter

The software industry is in a tough contraction phase. Teams are downsizing, and companies are prioritizing efficiency. It’s a stressful time for many.

But it’s also an opportunity—to reflect on your work, your skills, and the unique value you bring as a designer. What could you do to make yourself indispensable to your team?

In my career, I’ve worked with a number of truly irreplaceable designers, and they all share a common trait: they became more than just a designer. They bring additional skills in coding, research, or business that expand their value, make them better cross-team collaborators, and help them solve problems more effectively.

Irreplaceable designers thrive in the blurry space between disciplines. They adapt their language and perspective as they work across teams, earning respect from their peers.

These designers are rare—but they shouldn’t be. AI is making it easier for all of us to bridge the gap between disciplines. While there’s a lot of excitement about how AI can help designers improve their craft, the real opportunity lies in designers learning to build as well.

Continue reading this issue of The Brief on Substack

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/trenton-doyle-hancock

Aarron’s friend Trenton Doyle Hancock did something remarkable when they were both in the graduate Painting and Drawing program at the Tyler School of Art in Philadelphia—he had work in the Whitney Biennial. It was a bit like winning an Oscar while in acting school, just not something that ever happens.

Most people are thrown by early success, but not Trenton. He pressed forward in his studio where he crafted epic stories in large scale paintings that later expanded into installations, sculptures, and performance art. His creative process is unique. Piles of collected objects, receipts, food wrappers, etc find their way into his work where their color, texture and attitude unfold as the fabric of Trenton’s universe of heroes, villains, and ancient mysteries.

We spoke with Trenton about his neurodivergent approach to the world, how collecting influences his visual sensibilities, and how chaos becomes precise order in his work. At the time of our recording, Trenton had a large show at the Jewish Museum in New York exploring intersecting themes in his work and that of Philip Guston.

For nearly two decades, Trenton Doyle Hancock has created a vivid, fantastical universe where autobiographical elements blend seamlessly with references to art history, comics, superheroes, and popular culture. Through paintings, drawings, and expansive installations, Hancock crafts complex narratives exploring themes of good versus evil, infused with personal symbolism and mythology. His work draws stylistically from artists like Hieronymus Bosch, Max Ernst, Henry Darger, Philip Guston, and R. Crumb, integrating text as both narrative driver and visual element. His distinctive storytelling has extended beyond gallery walls into performances, ballet collaborations such as Cult of Color: Call to Color with Ballet Austin, and murals at prominent public spaces including Dallas Cowboys Stadium and Seattle Art Museum’s Olympic Sculpture Park.

***

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visit our Substack for bonus content and more:https://designbetterpodcast.com/p/dan-harden

If you were mapping out the most amazing career in industrial design, you might dream of working with George Nelson, Henry Dreyfuss, Steve Jobs, and influential companies like Frog design in the early days. It seems impossible that one person could have such a career, but Dan Harden has done all of this and more.

We spoke with Dan about what he learned from these iconic people and companies, and also about how he started his own design consultancy, Whipsaw, which has gone on to win over 300 awards over 700 patents. Dan also shared what George Nelson was up to when he disappeared into his private bathroom at the end of each workday. It’s not what you think.

Dan is CEO, Founder, and Principal Designer of Whipsaw, an acclaimed Silicon Valley product design and experience innovation firm that has introduced over 1,000 products to market for leading global companies. A highly influential figure in the design industry, Dan infuses his work with a deep passion and unique perspective shaped by his interests in art, culture, psychology, and technology. Previously, he served as VP and President at Frog, designing notable products for industry icons including Steve Jobs and Larry Ellison, and also held a leading design role at Henry Dreyfuss Associates.

Over his prolific career, Dan has created hundreds of successful products across diverse categories, from baby bottles to supercomputers, winning over 300 prestigious awards, including 41 IDEA Awards, and securing more than 700 patents. His innovative designs have been exhibited at renowned institutions such as the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, and the Chicago Athenaeum. Recognized by Fast Company as one of the "100 Most Creative People in Business," Dan's visionary contributions have been highlighted extensively in prominent publications including CNN, Fortune, Newsweek, Time, and Wired.

***

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman

Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013.

We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits.

Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans.

Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design.

***

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

***

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]