By Mirjam Lippuner, Jason Lockhart, Maria Design Appy
Welcome to Designer Discussions, the ultimate guide for interior design and kitchen and bath business owners seeking success in marketing, communication, and public relations! Join us as we dive in
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The podcast currently has 123 episodes available.
Can networking feel daunting, especially if you're not a social butterfly? Imagine turning casual conversations into powerful business opportunities without stepping too far out of your comfort zone. Join Jason, Maria, and Miriam on this episode of Designer Discussions as we unravel the secrets of networking tailored for design professionals. Whether it's leveraging LinkedIn connections, engaging with professional organizations like ASID and NKBA, or even educating your own family and friends about your work, we offer practical strategies to expand your reach effortlessly.
We didn’t just meet by chance; our professional bonds were forged online, illustrating that meaningful relationships can start with a simple message. Tune in as we share personal stories about unexpected networking hotspots, from college alumni events to sports watch parties. Even if you experience social anxiety or have a packed schedule, we’ve got you covered with tips on making every interaction count. Learn how to harness the power of your immediate network and discover that networking success is more accessible than you think.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-generated images, and why the latter remains unprotected in the public domain. Through riveting examples and real-world scenarios, Maria reveals the essential updates you need to make to your client contracts, ensuring you stay ahead of the legal curve in this rapidly evolving landscape.
Beyond just the legalities, Maria stresses the importance of understanding the terms and conditions of AI platforms. Did you know that images created on free accounts are not only non-commercial but also must be clearly labeled with the platform name and creation date? This episode is a treasure trove of indispensable information, from the potential pitfalls of using AI in your design projects to the ethical obligations of giving proper credit. Tune in and arm yourself with the knowledge to navigate the intersection of design, AI, and copyright law like a pro. This is one episode you can't afford to miss.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.
But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing the critical role of personalization in email campaigns. Discover how to create effective workflows, segment your audience, and utilize AI to draft welcome messages that resonate with different demographics while maintaining your brand's unique voice.
Join us as we explore the importance of regular follow-up workflows, how to gather and utilize audience feedback, and the benefits of investing in the paid versions of top email service providers like MailChimp, Constant Contact, and AWeber. Jason shares practical advice on understanding your email analytics to tailor your content better and improve engagement. This episode is packed with actionable strategies to help you enhance your email marketing efforts, build stronger connections with your audience, and ultimately drive your business forward.
If you would like to get the links and show notes for this episode, click on the link below:
Previous Episodes Referenced:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge the gap between a designer's vision and a client's visualization abilities. Using insights from Scientific American and compelling real-life scenarios, Maria emphasizes the critical role of repeated visual affirmations and contextual support in guiding clients through the design process.
In the latter part of the episode, we introduce you to the Designer Discussions Academy membership. Imagine having personal coaching from your podcast hosts and gaining access to a treasure trove of resources designed to elevate your marketing and business growth. Engage with like-minded professionals in our vibrant community through weekly live sessions, and never miss an opportunity for continuous learning. Make sure to subscribe, leave a review, and share the podcast with your network. For more exclusive content and updates, don't forget to visit our website and follow us on social media.
If you would like to get the links and show notes for this episode, click on the link below:
Previous Episodes Referenced:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers, discussing the enormous amounts of energy and water they consume. For interior designers committed to sustainable practices, this episode is a must-listen as we offer practical advice on making more eco-conscious decisions when incorporating AI into your business.
In the second part of our episode, we focus on maintaining brand integrity while using AI image generators like MidJourney. Maria offers a wealth of insights, from enhancing design projects with efficient tools to understanding why AI should be avoided for logo creation due to copyright concerns. Learn to be a responsible AI user by opting for energy-saving settings and balancing AI-generated content with genuine, human-created work. This episode provides valuable tips for integrating AI into your design business without compromising your professional identity or values, ensuring you attract real, engaged clients.
Links referenced in this episode:
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guides and eye-catching infographics to engaging videos that showcase your expertise.
Join us as Jason unpacks how-to guides that not only attract DIY enthusiasts but also convert them into clients seeking professional help. Learn why infographics are a game-changer for those who prefer visual content, and how videos on platforms like TikTok and YouTube can give your audience a dynamic glimpse into your design skills. Whether you're a seasoned designer or just starting out, these tips are sure to transform your online presence. Don't miss this episode packed with practical advice and expert insights!
If you would like to get the links and show notes for this episode, click on the link below:
Episodes mentioned in this podcast:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unveiling how these platforms are rewriting the rules for trend-spotting and media research. As we reminisce about the mid-2010s—the pivotal moment when the balance tipped towards social media—we'll dissect the current prominence of TikTok and its influence on public discourse, and whether blogs still hold their ground in this digital tapestry.
Fasten your seatbelt as we navigate the turbulent future of TikTok amidst swirling uncertainties and potential bans, probing its indispensable role in the marketing strategies of savvy businesses. With the wisdom of our guest Jason, delve into the enduring relevance of blogs, armed with analytics to sculpt content that resonates deeply with your audience. We'll share expert strategies for leveraging your Google Business Profile to attract local clientele and extend an exclusive invitation for a content review to ensure your website is a magnet for your ideal customer. Tune in for an episode brimming with strategic insights that promise to redefine your approach to content creation and elevate your presence in the design world.
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-116-Are-Blogs-Dead/
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior design industry, questioning whether the essence of creating a home is being lost to the lure of quick profits.
As we navigate through the ripple effects of economic uncertainty, hear from industry leaders on how rising interest rates and escalating costs are steering homeowner decisions. We offer a strategic playbook for design businesses bracing for these changes, discussing the pivot from expansive to intimate renovations and the importance of marketing to maintain a steady course through economic headwinds. Drawing on past corporate war stories like those from Kohler Company during the 2008 financial crisis, we provide guidance on how high-end clients are likely to weather this storm, ensuring you're equipped with the knowledge to adapt and thrive in this evolving market.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.
As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's bold response: the launch of Help Every Reporter Out (HERO). You'll get a front-row seat to the community's reaction, strategies to adapt, and whether HERO might just save the day for PR professionals seeking media connections. Join Miriam, Maria, and Jason for an insightful tour through the latest PR landscape—it's an episode packed with industry intel you won't want to miss!
If you would like to get the links and show notes for this episode, click on the link below:
Reference Links from the Episode:
Sign-up for Designer Discussions Interior Design Media Opportunities service:
Other Episodes Discussed in this episode:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
The podcast currently has 123 episodes available.
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