Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares practical advice on tailoring your website's content to captivate your ideal client, emphasizing the need to feature current, relevant projects. He provides actionable tips on arranging your site's layout to not only capture but also sustain visitor interest, ensuring that your online presence effectively represents your brand.

Learn the essential elements your website should highlight above the fold to maximize impact, including clickable contact numbers, compelling calls to action, and authoritative logos that establish trust and credibility. Jason's expertise sheds light on showcasing testimonials and media features to reinforce your business's reliability. Whether you specialize in remodeling or interior design, his guidance will equip you with the knowledge to present your business in the best possible light, making your services more appealing and accessible to your target audience. Tune in to elevate your website's effectiveness and enhance your brand's digital footprint.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-129-How-to-Optimize-Your-Website-for-Conversions

The links and past episodes mentioned in the episode​ are:

• https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-business
• https://developers.google.com/speed
• https://gtmetrix.com/
• https://www.designerdiscussionsmarketing.studio/pages/academy

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY