A recession is a great time to build your business presence to come out ahead. It's true!  Take a listen to learn how.


If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-67-How-to-Recession-Proof-your-Interior-Design-Business

Link to past episodes referenced:
Episode 12 - https://www.designerdiscussions.com/episodes/episode-12-how-to-optimize-your-website-for-visibility
Episode 19 - https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designers
Episode 29 - https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers
Episode 40 - https://www.designerdiscussions.com/episodes/episode-40-how-to-drive-traffic-with-seo
Episode 58 - https://www.designerdiscussions.com/episodes/episode-58-instagram-marketing-tips-for-designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

BIG Kitchen and bath dealers have a secret way of making higher profits and networking with experts. Do you sell millions of dollars in Kitchen and bath remodeling? This episode is for you.   As always: Heed the WARNING & STAY AWAY from scammy "furniture-buying groups."  They are a risk you should not take for your business.

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-66-Benefits-of-Buying-Groups

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Step up and stand out!  Our guest Nureed is opening the door to equity in Interior design.  This topic is important to the industry.  Nureed is one of the winners of the NKBA Innovators award for her article on the topic of diversity & inclusion. Link to Nureed's article: https://zurl.co/BS5K

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-65-Equity-in-Design

Nureed is sharing the link to the relatively short film created by the Zinn Project in partnership with Richard Rothstein, author of “The Color of Law”. Understanding the history of our nation’s responsibility in residential segregation becomes our individual responsibility to learn about it and recognize where we, as designers and architects can make an impact in our own industry. It is undeniable that our industry is so closely linked to the system that was created decades ago and frankly how our industry sees opportunity is built upon inherited wealth and the segregation of cities across the country.

The film is called “Segregated by Design”.
https://www.zinnedproject.org/materials/segregated-by-design/

To contact Nureed, use the links below:
https://www.nuinteriors.net/
https://www.instagram.com/nuinteriors/

Link to past episodes referenced:
Episode 31 - https://www.designerdiscussions.com/episodes/episode-31-diversity-in-design-with-kiwana-mcclung 

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

ASID IIDA CID, these letters are beneficial to you!  We love great business builder and this is one place to start.  Join a trade association if it's right for you. 

 If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-64-Benefits-of-Trade-Associations

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Do you need an assistant?  Do you want to save time and have them be able to support you right away?  Ignore the flakey- " maybe I should be a designer", part-timers and grab a virtual assistant. Here is why.

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-63-Working-with-a-VA-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Social media video is a science and an art. It's a literal song and dance, but it's also the right words in the right places.  Get the Video SEO and get your videos seen by more of the right people.

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-62-Video-SEO-Tips-for-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Facebook ads require some finesse. Maybe a little bit more than you expect.  Avoid the pitfalls, save money, and do it right the first time.  While patience will be your friend, you could get yourself banned. 

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-61-Facebook-ads-101-for-Interior-Designers

For the Facebook ads webinar click the link below:
https://youtu.be/lFtxxpUYIgE

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What are your assets?  Why is it essential to organize them?  How should you approach it?

• What are assets?
  • Photography
  • Videos
    • Of yourself, team
    • Projects
  • Product/resource lists
  • Trend ideas/topics
  • Your bio
• Why is it important to have your assets?
  • PR
  • Social media
  • Website
  • Other marketing
• Why for PR
  • Media opportunities often have short deadlines
  • Especially HARO opportunities (lead magnet)
  • It’s much easier if you have it ready and organized!
• How to organize your photography/projects
  • Use cloud-based storage like Dropbox or Google Drive
  • Organize by
    • Project
    • Scope (kitchen, bath, whole house, etc.)
    • Location
    • Style
    • Date
    • Topic (for trends)
  • Organize by project and style/room
• What should all be included for a project?
  • Location
  • Size
  • Homeowners
  • Scope
  • Inspiration
  • Product list
  • Photos/videos

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-60-Organize-your-interior-design-media-assets

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Interior design Keywords are essential to your marketing and social media plan.  We have you covered. Join us as we clarify keywords.

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-59-What-are-Interior-Design-Keywords

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Instagram tips and tricks to make your life easier.

Here is the link to the Webinar Replay: https://youtu.be/V7w9RIa1vE8

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-58-Instagram-Marketing-Tips-for-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY