A marketing and PR plan starts with your market, message and media. Marketing begins with analyzing what is working for you.  Where should you put your money and time?

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-76-Developing-a-Winning-Marketing-and-PR-Strategy-for-2023

Link to Marketing Studio: https://www.designerdiscussions.com/marketing-studio

Past episodes referenced in this episode are:
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics
https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022
https://www.designerdiscussions.com/episodes/episode-6-what-makes-an-interior-designer-marketable

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

What were your favorite topics from this year?  We want to know. 

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-75-2022-Year-In-Review

Past episodes referenced in this episode are:
https://www.designerdiscussions.com/episodes/episode-31-diversity-in-design-with-kiwana-mcclung
https://www.designerdiscussions.com/episodes/episode-38-why-pr-is-so-expensive
https://www.designerdiscussions.com/episodes/episode-43-social-proof-the-ultimate-way-to-build-know-like-and-trust
https://www.designerdiscussions.com/episodes/episode-44-loss-aversion-why-does-the-rendering-work
https://www.designerdiscussions.com/episodes/episode-45-you-have-to-give-to-get-the-power-of-reciprocity
https://www.designerdiscussions.com/episodes/episode-47-partitioning-why-its-important-to-end-on-a-high-note
https://www.designerdiscussions.com/episodes/episode-49-why-is-seo-so-expensive
https://www.designerdiscussions.com/episodes/episode-65-equity-in-design

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Filling the request for processes for interior designers.  We want you to get the upper hand in branding and professional practices. Why make things more complex when we have them done for you?  

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-74-Productivity-Tips-for-Design-Professionals

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

You wouldn't go on an adventure without a map!  We have the tools you need to map out the future of your marketing plan. Don't go it alone. We are here for you.


If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-73-The-Power-of-Analytics

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Gain insight into the client's mindset. You can begin to predict their behavior when you learn HOW they think. Join us for problem-solving information to give your business a better client experience.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-72-Predictable-client-behavior

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Get those better clients and let your high-end experience shine with one simple document. Well, it's not that simple and we make sure you get it right.  Luxury experience gets a luxury client. 

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-71-How-a-proposal-impacts-profitability

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-43-social-proof-the-ultimate-way-to-build-know-like-and-trust

https://www.designerdiscussions.com/episodes/episode-47-partitioning-why-its-important-to-end-on-a-high-note

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Do you hate the idea of niching your style as much as I do?   I am not a niche-er, and you don't have to be either.  Gain the success you want with the natural way to hone in on your next best client.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-70-Curating-your-client

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Yes, you can get published!  We have a PR Genius for Interior Designers here to explain how you can stand out and get publications for your business. 


 
If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-69-How-to-get-found-by-the-media

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

Get a better client through a better brand.  If you are wondering what is your brand, listen in.  Branding is for you!

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-68-Why-Your-Brand-is-Important

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY

A recession is a great time to build your business presence to come out ahead. It's true!  Take a listen to learn how.


If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-67-How-to-Recession-Proof-your-Interior-Design-Business

Link to past episodes referenced:
Episode 12 - https://www.designerdiscussions.com/episodes/episode-12-how-to-optimize-your-website-for-visibility
Episode 19 - https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designers
Episode 29 - https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers
Episode 40 - https://www.designerdiscussions.com/episodes/episode-40-how-to-drive-traffic-with-seo
Episode 58 - https://www.designerdiscussions.com/episodes/episode-58-instagram-marketing-tips-for-designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS and Mirjam Lippuner, founder of Get Ink DIY