Royi Metser is the founder and CEO of Avelo, the company behind the world's first smart running shoe.

Running changed Royi’s life in 2021 after a blood test was the kick in the butt he needed to make a change. Three days later he signed up for his first marathon.

It was through his personal mission to improve at running that he decided to build a product to measure force and form and use the data to help runners improve performance and reduce risk of injury.

Listen to hear about:

• ​How signing up for a marathon motivated Royi to start running again
• ​How struggles with achilles tendinopathy and plantar fasciitis made Royi curious about creating a product that measures data at the feet
• ​Creating a smart running shoe and the challenges of building footwear, software, and hardware all together
• ​Behind the scenes of Royi’s start-up, Avelo, the world’s first smart running shoe

Stay connected:

• ​Avelo on IG: instagram.com/avelorunning 
• ​For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• ​Jon Levitt on Instagram: instagram.com/jwlevitt
• ​Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• ​Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.
• ​PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLRQ1 at www.puma.com.
• ​Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.

Note about Avelo: I believe so strongly in what Avelo is doing that I’ve been advising the team behind the scenes for the last two years!