May 13, 2024

Determining Who Sells the BEST Beef to Consumers

24 minutes

Intrigued by the prospect of tasting the finest steaks in America? This lively podcast follows rancher Tyler McCann as he describes the unique Rendezvous City Beef Roundup, an annual event he launched with his wife 7 years prior. What originated as a friendly competition between regional cattle ranchers has since evolved into a nationally renowned showcase attracting top producers from across the U.S., all vying for the coveted honor of the best-tasting beef.

Throughout the podcast, Tyler outlines the inner workings of this rapidly expanding event from the celebrity judge tastings to the interactive chef demos and educational sessions on cutting-edge topics like direct marketing and genetics. He also spotlights inspiring stories of past winners, like a Michigan ranch – Sawmill Creek Farms – who leveraged their victory into a stellar 35% increase in monthly sales.

By tuning into this cattleman's firsthand account, listeners can discover:

1) Innovative ideas for creating beef-centric marketing events to promote your product

2) Opportunities to get involved with or attend the next Beef Roundup

3) How the event benefits both participating ranchers through increased visibility and sales, as well as the local community through college scholarships and a boost in tourism

Whether you're a producer considering entering the competition or simply intrigued by the prospect of a steak showdown, Tyler's contagious enthusiasm is sure to leave you hungry for more. With new celebrity guests and activities revealed each year, the Beef Roundup promises no shortage of surprises.

00:16:57 Community College Partnership

00:18:59 Celebrating Connections and Impact

00:21:01 Significance of Increased Sales

00:21:37 Humbling Impact on Participants

00:21:53 Event Information and Participation

00:24:01 Closing Remarks and Invitation

RESOURCES

Thank you to this episode's sponsors:

Alltech: https://store.alltech.com/collections/beef

HerdDogg: https://herddogg.com/

The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos

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Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources

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Take Your Ranch to the Next Level

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

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