Property Management Growth with DoorGrow

DGS 37: Photo Wizardry for Property Management by BoxBrownie.com


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Imagine yourself drinking a beer, sitting by the pool, and watching the sun go down. Can a picture truly capture your enjoyment? Thanks to editing services offered by BoxBrownie.com, it is possible.

Today, I am talking to Brad Filliponi and Peter Schravemade of BoxBrownie about their online marketing tool that helps others publish quality marketing photographs to get people to their properties.

You'll Learn...

[01:50] Background of BoxBrownie: Brad was previously a real estate photographer who had trouble finding people to edit his images. Peter is a real estate agent who believes quality marketing can be done for less money. So, they developed an online marketing tool for estate agents, photographers, and others to easily publish marketing materials. [03:45] The BoxBrownie website features quality output and samples of what can be done. The amazing photos help people envision what is possible. [06:35] Virtual Staging: BoxBrownie offers virtual staging of properties and rooms that are mapped out in 3D and where furniture is placed. You can select from the following styles: modern contemporary, urban industrial, Scandinavian, farmhouse, or customized. [07:18] View samples of virtual staging. [07:31] Virtual Renovations: BoxBrownie takes an unfinished room and adds furniture, appliances, and fixtures for renovations. Then, clients are given something they can use to instantly market the property for sale or rent. [09:05] BoxBrownie offers image enhancement editing for just $1.60. In a 24-hour turnaround, any photo from an amateur or professional photographer is taken and made to look 1,000x better for MLS listings. BoxBrownie has preset edits that polish your photos. [10:00] Many property managers use the image enhancement edit product because they do not have the budget to hire a photographer or they don’t have the time to fix photos. [10:33] Twilight Conversion: BoxBrownie takes an existing property that has been photographed in daylight and is converted to twilight. Day-to-dusk conversions are clicked on more often than daytime shots. It costs $4 and has a 24-hour turnaround. [12:35] Item Removal: Remove clutter and clean up the photo. BoxBrownie can remove cars, statues, paintings, etc. Some items can turn people off, so eliminate bad vibes - and items. [15:02] Drone Editing: This service is if you want to highlight a lot or pinpoint the location of a property, such as to identify schools and landmarks. The cost starts at $2.40. [16:43] Turnaround time from BoxBrownie is 24-48 hours, depending on the type of editing or enhancement service selected. [17:23] BoxBrownie is currently creating an API and in discussions with property management software companies to provide its services. [17:50] If marketing a property, make sure to have a floorplan. People tend to not look at your property if you don’t have one. The price frame is $24-36. [20:23] Custom Jobs: Customers upload images or floorplans and provide a description of what they would like added, changed, or removed. [21:05] 3D Rendering: Photorealistic or 3D image of a property that does not exist. BoxBrownie creates an image of what the property will look like. It costs $280. [22:23] Email product suggestions and feedback to BoxBrownie. [22:45] Copywriting: BoxBrownie can write content to go with your pictures of properties to market them. [23:15] BoxBrownie contact info - go to BoxBrownie.com to sign up for some freebies and $40 credit. Just use the coupon code: SHOWMETHEMONEY.

Tweetables

Put it up on the market and showcase possibility.

You’ve got something to instantly market the property.

Day-to-dusk conversions are clicked on more often.

Resources

DoorGrowShow on iTunes

BoxBrownie.com

Email BoxBrownie

MLS

PhotoShop

Google Maps

Jerry Maguire

...more
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