In this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach, we’re diving deep into the art of diagnosing people, not just technical problems. Joe is joined by Donald Austin, a seasoned expert in home service sales, to explore how understanding the customer leads to better solutions, stronger relationships, and higher value sales.

What You’ll Learn:
✅ Why focusing only on technical issues is costing you sales.
✅ How to balance diagnosing the system vs. diagnosing the customer’s needs.
✅ The power of open-ended questions and how to use them effectively.
✅ How to create magic moments that build trust and eliminate price objections.
✅ A game-changing technique for presenting solutions in a way customers truly value.

This podcast is packed with actionable insights to help you sell with confidence and integrity. Whether you’re an HVAC pro, plumber, or electrician, these techniques will transform your service calls and elevate your customer experience.