Ecommerce Playbook: Numbers, Struggles & Growth

Digging Into The BFCM Offer Database

Listen Later

On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Black Friday and Cyber Monday offers from 700+ ecommerce brands. 

Discussion includes why you definitely should run an offer on Black Friday, a surprising truth about Buy One, Get One offers, and the role of novelty in “breaking the noise” on the biggest weekend of the year.

⁠Show Notes:

  • Purchase the full BFCM Offer Database here: https://commonthreadco.com/products/black-friday-offer-database
    • If you’re a $10M - $100M ecommerce brand with a Growth Quotient (GQ) of 130 or greater, we’ll cover $25k of ad spend when you become a CTC client. Apply here: https://commonthreadco.com/pages/contact-holiday-ad-spend
      • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        72 ratings

        More shows like Ecommerce Playbook: Numbers, Struggles & Growth

        View all
        The Foundr Podcast with Nathan Chan by Foundr Media

        The Foundr Podcast with Nathan Chan

        573 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        381 Listeners

        eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

        eComFuel Podcast

        313 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,272 Listeners

        The Martell Method w/ Dan Martell by Dan Martell

        The Martell Method w/ Dan Martell

        591 Listeners

        Noah Kagan Presents by Noah Kagan

        Noah Kagan Presents

        902 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,465 Listeners

        My First Million by Hubspot Media

        My First Million

        2,653 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        29,255 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        212 Listeners

        Marketing Against The Grain by Hubspot Media

        Marketing Against The Grain

        358 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        50 Listeners

        Moneywise by Hampton

        Moneywise

        649 Listeners

        The Andrew Faris Podcast by Andrew Faris

        The Andrew Faris Podcast

        24 Listeners

        Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

        Marketing Operators

        10 Listeners