Ecommerce Playbook: Numbers, Struggles & Growth

Digging Into The BFCM Offer Database

Listen Later

On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Black Friday and Cyber Monday offers from 700+ ecommerce brands. 

Discussion includes why you definitely should run an offer on Black Friday, a surprising truth about Buy One, Get One offers, and the role of novelty in “breaking the noise” on the biggest weekend of the year.

⁠Show Notes:

  • Purchase the full BFCM Offer Database here: https://commonthreadco.com/products/black-friday-offer-database
    • If you’re a $10M - $100M ecommerce brand with a Growth Quotient (GQ) of 130 or greater, we’ll cover $25k of ad spend when you become a CTC client. Apply here: https://commonthreadco.com/pages/contact-holiday-ad-spend
      • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        70 ratings

        More shows like Ecommerce Playbook: Numbers, Struggles & Growth

        View all
        Perpetual Traffic by Tier 11

        Perpetual Traffic

        759 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        377 Listeners

        eComFuel by Andrew Youderian | e-Commerce Entrepreneur

        eComFuel

        312 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,254 Listeners

        Founders by David Senra

        Founders

        2,110 Listeners

        Masters of Scale by WaitWhat

        Masters of Scale

        3,984 Listeners

        My First Million by Hubspot Media

        My First Million

        2,645 Listeners

        Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

        Acquisitions Anonymous - #1 for business buying, selling and operating

        245 Listeners

        Acquiring Minds by Will Smith

        Acquiring Minds

        254 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        204 Listeners

        Marketing Against The Grain by Hubspot Media

        Marketing Against The Grain

        355 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        49 Listeners

        Moneywise by Hampton

        Moneywise

        652 Listeners

        The Andrew Faris Podcast by Andrew Faris

        The Andrew Faris Podcast

        24 Listeners

        Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

        Marketing Operators

        11 Listeners