Ecommerce Playbook: Numbers, Struggles & Growth

Digging Into The BFCM Offer Database

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On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Black Friday and Cyber Monday offers from 700+ ecommerce brands. 

Discussion includes why you definitely should run an offer on Black Friday, a surprising truth about Buy One, Get One offers, and the role of novelty in “breaking the noise” on the biggest weekend of the year.

⁠Show Notes:

  • Purchase the full BFCM Offer Database here: https://commonthreadco.com/products/black-friday-offer-database
    • If you’re a $10M - $100M ecommerce brand with a Growth Quotient (GQ) of 130 or greater, we’ll cover $25k of ad spend when you become a CTC client. Apply here: https://commonthreadco.com/pages/contact-holiday-ad-spend
      • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
        • ...more
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        Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
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