Directly from Paris, France, Ricardo talks in this podcast about the most important characteristics of project management for the development of luxury goods, where criteria like speed and cost reduction are revisited and re-contextualized to reach a market that is driven by other assumptions. He focus on the image construction and exclusivity as essential peculiarity of the functional scope (requirement) of this kind of product. A brand new dimension of the very popular triple restriction (PCT - Performance - Cost - Time).