In this episode of the Hospitality Mentor Podcast, Steve Turk welcomes Mark Reichle, CEO of Select Registry. They discuss the distinct qualities of Select Registry, including its focus on independently-owned inns, bed and breakfasts, and boutique hotels, all adhering to a high standard of quality assurance. Mark shares his journey from working for Ford Motor Company to running a successful bed and breakfast with his wife, and eventually becoming the CEO of Select Registry. The conversation covers the evolution and promotion of 'craft lodging,' the importance of unique guest experiences, and how Select Registry supports its members. Mark also touches on exciting future plans involving AI to improve customer journeys. Tune in for insights into the specialty lodging industry and tips for those looking to venture into this field.

00:00 Introduction and Guest Welcome

00:43 What is Select Registry?

03:42 Mark's Journey to Hospitality

07:15 Starting the Bed and Breakfast

13:39 Challenges and Successes

20:20 Working with Select Registry

24:40 Future of Select Registry

32:36 Conclusion and Final Thoughts