What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired.

00:41 - How AI is going to evolve in 2025
04:23 - The quality of your content matters more than ever
07:08 - Social media is more important than your website
10:42 - YouTube is on the rise
15:45 - The power of evergreen content

xx
Ellen 

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💻 //LINKS// 💻

Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798

Sign up for Ellen's course - https://www.dishingupdigitalschool.com/

📲 //SOCIAL MEDIA LINKS// 🔗

Instagram:
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🤯// FREE GUIDE // 🤯

How to become a social media manager: https://www.ellenmackenzie.com/freebie

📧 Sponsorship enquiries: [email protected]
DISCLAIMER: This video is not sponsored.

Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late.

I do hope this helps someone and you can gain your own confidence back! It’s a little bit of a kick up the butt! A little bit of a wake up call, and a little bit of BTS of Ellen!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?

Today is all about the lessons I’ve learnt after being self employed for 5 years.  Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.

This episode is broken into 5 categories:

These, for me, have been the crucial categories to focus on in order to scale my business. Enjoy the episode!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

Want to get more Ellen or Work with her and her team?

If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!

I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world.

In this interview, we cover:

In case you're new around here, we upload new episodes of the Dishing Up Digital podcast every Monday. These are a mixture of educational, strategic videos, all things social media management and marketing. So if that is something that you love, make sure that you subscribe and you can catch the next episode when it goes live.

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School 

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In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business.

Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody listening - it is not too late to get started as a Social Media Manager!

Liv is really showing you what is possible when you dedicate yourself to your dream and making it happen by putting in the work. There's so many golden takeaways and lessons to learn in this episode and I know it's going to inspire so many of you, so I hope you enjoy!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

 Want to get more Ellen or Work with her and her team?

Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup 

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Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out!

Today I'm talking about:

As always, I appreciate you listening so much and would love to hear what you think about this episode. DM me on the gram and share your thoughts! And if you can review or subscribe to my podcast, I'd be eternally grateful to you.

Have a great week!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all.

Questions covered today:

If you have any burning questions, follow me over on instagram (link below) as I often will ask for questions on my stories. Or feel free to flick them through on my DMs and I'll keep them in mind for my next Q&A episode.

As always, I'd love if you could subscribe to the podcast, or leave a review. This helps me be encouraged to keep delivering this free content to you. 

Appreciate you all for listening!
Take Care
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips.

From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you. 

A few takeaways:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster!

Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.

TABLE OF CONTENTS

00:00 Cold Pitching is Dead

00:48 Why Cold Pitching has a Bad Rep

01:36 Why you Should Cold Pitch

03:18 Tip #1 - Personalization

05:01 Tip #2 - Showcase Yourself

05:46 Example Pitch that WORKED

07:57 Tip #3 - Perfect your Follow Up

09:11 You Never Know!

09:55 Why Cold Pitching WORKS

10:54 Outro

Mentioned in this episode:

Copywriter Nicola - https://www.instagram.com/nicolamoors/

Have a great week guys!

Ellen xx

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Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing. 

It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella. 

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?