Dishing Up Digital with Ellen Mackenzie

Is UGC Content Dead in 2025?

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If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.

We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.

I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.

What I love about UGC:

  • content for social media MUST be different to your other advertising content
    • it's been a game changer for a lot of brands and icnreased sales massively
      • ANNNND they haven't had to spend 10s of thousands of dollars on full production teams
        • shown brands the value of content creation

          • Why I think this is a bad decision to build a UGC business in 2025:

          • Yes, it's proven, yes there's a demand
            • However #2: this is so set up to burn you out mentally and also creatively.
              • #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with
                • #4 Consumers are catching on and it's loosing the authenticity
                  • When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you

                    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

                    Have a great week guys!
                    Ellen xx

                    This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

                    ~~~

                    Mentioned in today's episode:

                    • You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar 

                      • Want to get more Ellen or Work with her and her team?

                      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
                      • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
                      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
                      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
                      • Buy Ellen's Book: https://www.ellenmackenzie.com/book 
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                        Dishing Up Digital with Ellen MackenzieBy Ellen Mackenzie
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