Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Is UGC Content Dead in 2025?

Listen Later

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.

We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.

I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.

What I love about UGC:

  • content for social media MUST be different to your other advertising content
    • it's been a game changer for a lot of brands and icnreased sales massively
      • ANNNND they haven't had to spend 10s of thousands of dollars on full production teams
        • shown brands the value of content creation

          • Why I think this is a bad decision to build a UGC business in 2025:

          • Yes, it's proven, yes there's a demand
            • However #2: this is so set up to burn you out mentally and also creatively.
              • #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with
                • #4 Consumers are catching on and it's loosing the authenticity
                  • When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you

                    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

                    Have a great week guys!
                    Ellen xx

                    This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

                    ~~~

                    Mentioned in today's episode:

                    • You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar 

                      • Want to get more Ellen or Work with her and her team?

                      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
                      • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
                      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
                      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
                      • Buy Ellen's Book: https://www.ellenmackenzie.com/book 
                        • ...more
                        View all episodesView all episodes
                        Download on the App Store
                        Dishing Up Digital with Ellen Mackenzie | Social Media Management & StrategyBy Ellen Mackenzie
                        • 5
                        • 5
                        • 5
                        • 5
                        • 5

                        5

                        81 ratings

                        More shows like Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

                        View all
                        Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

                        Social Media Marketing Podcast

                        1,451 Listeners

                        The Amy Porterfield Show by Amy Porterfield

                        The Amy Porterfield Show

                        4,562 Listeners

                        The Mindset Mentor by Rob Dial

                        The Mindset Mentor

                        13,439 Listeners

                        The Goal Digger Podcast by Jenna Kutcher

                        The Goal Digger Podcast

                        12,068 Listeners

                        The Product Boss Podcast by Jacqueline Snyder

                        The Product Boss Podcast

                        875 Listeners

                        Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

                        Feel Better, Live More with Dr Rangan Chatterjee

                        4,255 Listeners

                        The Freelance Friday Podcast by Latasha James

                        The Freelance Friday Podcast

                        218 Listeners

                        Call Her Daddy by Alex Cooper

                        Call Her Daddy

                        164,512 Listeners

                        Creator Club | Social Media Marketing & Content Creation by Katie Steckly

                        Creator Club | Social Media Marketing & Content Creation

                        298 Listeners

                        Life with Marianna by Life with Marianna

                        Life with Marianna

                        2,503 Listeners

                        Marketing Made Simple by Powered by StoryBrand

                        Marketing Made Simple

                        288 Listeners

                        Cancelled with Tana Mongeau & Brooke Schofield by Cancelled & Audioboom Studios

                        Cancelled with Tana Mongeau & Brooke Schofield

                        5,074 Listeners

                        JFDI with The Two Lauras - For Freelance Social Media Managers by The Two Lauras

                        JFDI with The Two Lauras - For Freelance Social Media Managers

                        6 Listeners

                        Social Media Manager Confidential by Shanté Gorman, Mentor for Social Media Managers

                        Social Media Manager Confidential

                        22 Listeners

                        Good Content with Shannon McKinstrie by Shannon McKinstrie

                        Good Content with Shannon McKinstrie

                        115 Listeners