Dishing Up Digital with Ellen Mackenzie

Is UGC Content Dead in 2025?

Listen Later

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.

We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.

I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.

What I love about UGC:

  • content for social media MUST be different to your other advertising content
    • it's been a game changer for a lot of brands and icnreased sales massively
      • ANNNND they haven't had to spend 10s of thousands of dollars on full production teams
        • shown brands the value of content creation

          • Why I think this is a bad decision to build a UGC business in 2025:

          • Yes, it's proven, yes there's a demand
            • However #2: this is so set up to burn you out mentally and also creatively.
              • #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with
                • #4 Consumers are catching on and it's loosing the authenticity
                  • When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you

                    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

                    Have a great week guys!
                    Ellen xx

                    This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

                    ~~~

                    Mentioned in today's episode:

                    • You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar 

                      • Want to get more Ellen or Work with her and her team?

                      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
                      • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
                      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
                      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
                      • Buy Ellen's Book: https://www.ellenmackenzie.com/book 
                        • ...more
                        View all episodesView all episodes
                        Download on the App Store
                        Dishing Up Digital with Ellen MackenzieBy Ellen Mackenzie
                        • 5
                        • 5
                        • 5
                        • 5
                        • 5

                        5

                        90 ratings

                        More shows like Dishing Up Digital with Ellen Mackenzie

                        View all
                        The Mindset Mentor by Rob Dial

                        The Mindset Mentor

                        13,571 Listeners

                        Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

                        Build Your Tribe | Grow Your Business with Social Media

                        2,619 Listeners

                        Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

                        Social Media Marketing Podcast

                        1,444 Listeners

                        The Amy Porterfield Show by Amy Porterfield

                        The Amy Porterfield Show

                        4,583 Listeners

                        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

                        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

                        12,065 Listeners

                        Woman of Influence by Julie Solomon

                        Woman of Influence

                        1,439 Listeners

                        Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

                        Social Media Marketing Talk Show

                        85 Listeners

                        On Purpose with Jay Shetty by iHeartPodcasts

                        On Purpose with Jay Shetty

                        27,430 Listeners

                        the bossbabe podcast by Natalie Ellis

                        the bossbabe podcast

                        2,012 Listeners

                        Working Hard with Grace Beverley by Grace Beverley

                        Working Hard with Grace Beverley

                        205 Listeners

                        The Mel Robbins Podcast by Mel Robbins

                        The Mel Robbins Podcast

                        19,745 Listeners

                        Build with Leila Hormozi by Leila Hormozi

                        Build with Leila Hormozi

                        929 Listeners

                        Good Content with Shannon McKinstrie by Shannon McKinstrie

                        Good Content with Shannon McKinstrie

                        126 Listeners

                        Hot Smart Rich with Maggie Sellers Reum by Hot Smart Rich

                        Hot Smart Rich with Maggie Sellers Reum

                        101 Listeners

                        Aspire with Emma Grede by Emma Grede | Audacy

                        Aspire with Emma Grede

                        621 Listeners