AI isn’t replacing you—unless you let it.

In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.

We’ll cover:

• Why ChatGPT won’t replace high-touch service providers

• How to become the irreplaceable option in your niche

• The exact ways I’m using AI to save time, serve better, and sell smarter

Whether you're just getting started or ready to scale, this training will help you shift from fearing AI to fully leveraging it—and position your business for long-term success.

Spoiler alert: The future isn’t less human. It’s more.

xx

Ellen

💻 The Ultimate SMM Template Bundle
https://www.ellenmackenzie.com/offers/DwKaVUZd

👩‍💻 My Business HQ
https://www.ellenmackenzie.com/

📧 Sponsorship Enquiries
[email protected]

📲 Follow Me for More:Instagram: https://www.instagram.com/ellenmackenziee

In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.

But with each messy moment came a powerful lesson that’s shaped how I run my business today.

Here’s what we’re diving into:

💔 A client ended our contract with zero notice during their divorce

🌍 I redid a month of content while on vacation in South Africa

🙃 A contractor nearly cost me my biggest client

😵‍💫 7+ revisions on one post—and the meltdown that followed

🚨 Late invoices, luxury car purchases, and the audacity

🧾 Refunds, breakdowns, and what finally taught me to walk away

If you’re a social media manager, freelancer, or service provider, this episode is your permission slip to set boundaries, charge your worth, and protect your peace.

🎧 LISTEN NOW — and stay ‘til the end for the most unhinged confession I’ve never shared publicly 👀

xx

Ellen

🚨 Sign up for my FREE webinar on how to become a social media manager: https://www.ellenmackenzie.com/freewebinar

——————————————————————————————————————————

💻 //LINKS// 💻

The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZd

Buy Ellen's book: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA//

Instagram: https://www.instagram.com/ellenmackenziee/

TikTok: https://www.tiktok.com/@ellenmackenzieee

🤯 //FREE GUIDE//

How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/

📧 Sponsorship enquiries: [email protected]

If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.

Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.

We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts that helped her finally show up online with confidence.

Whether you’re a new creator or you’ve been putting it off because you think it’s “too late”—this episode is your permission slip to start where you are, with what you have.

💬 We cover:

• Why age can be your superpower as a creator

• Janice’s first steps into UGC + building her portfolio

• Getting over the fear of being visible online

• Building a brand when you're not a 20-something influencer

• The ripple effect of choosing to go for it

✨ Follow Janice on Instagram: @janice.ugc.creates

xx
Ellen

WORK WITH ME & be the next Janice! 📲 Sign up for the Dishing up Digital School here: https://www.ellenmackenzie.com/Dishing-up-Digital-School

//SOCIAL MEDIA//
Instagram: @ellenmackenziee
Tiktok: @ellenmackenzieee

The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.

In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blow up.

If you’ve been thinking:
→ “No one’s watching”
→ “I don’t know how to grow”
→ “I’ll start when my content takes off”

...this is your sign to stop waiting and start building like a CEO.

This is the new era of content—and you’re not late. You’re right on time.

xx
Ellen

🚨 Sign up for my FREE 3-day online conference for social media managers:
https://www.ellenmackenzie.com/summit2025

💻 //LINKS// 💻
The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen's book: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA//
Instagram: https://www.instagram.com/ellenmackenziee/
Tiktok: https://www.tiktok.com/@ellenmackenzieee

🤯 //FREE GUIDE//
How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/
📧 Sponsorship enquiries: [email protected]

August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me” moment—it’s a here’s what’s possible when you commit to a freedom-first business model moment.💻 Want to grow your own social media management business?Sign up for my FREE training: https://www.ellenmackenzie.com/freewebinar👀 New Instagram Strategy minimind drops Friday!Follow me on Instagram for all the launch details:https://www.instagram.com/ellenmackenziee/xxEllen💻 //LINKS// 💻The ultimate template bundle for social media managers: ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: @ellenmackenzieeTikTok: @ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie👩‍💻 Ellen’s business: ellenmackenzie.com📧 Sponsorship enquiries: [email protected]

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.

I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”

But here’s the thing: the client still said yes.

And that moment changed everything.

I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble that comes with it, and the pricing strategy I now swear by.

We’re talking:

🔹 The turning point that made me realize I was undercharging

🔹 What to do when clients say yes and when they say no

🔹 How to use pricing as a business growth strategy

🔹 The analytics + psychology behind my price increase method

🔹 Why your dream clients will thank you for charging more

This one’s for the service provider, freelancer, or coach who knows it’s time to stop charging “starter” prices—but feels scared to lose the clients they’ve worked so hard to earn.

Spoiler: Raising your prices is rarely what breaks your business. Playing small is.

xxEllen

🚨 Sign up for my FREE live webinar on how to become a booked-out social media manager: https://www.ellenmackenzie.com/freewebinar

💻 //LINKS// 💻

The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZ

Buy Ellen's book: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA//

Instagram: https://www.instagram.com/ellenmackenziee/

Tiktok: https://www.tiktok.com/@ellenmackenzieee

🤯//FREE GUIDE//

How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/

📧 Sponsorship enquiries: [email protected]

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken.

The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.

In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small following).

We’ll cover:

⚡ Why your current content strategy isn’t working

⚡ The 4 core layers of a modern content plan

⚡ My step-by-step method to map content to your goals

⚡ What to STOP doing in 2025 if you want to actually grow

Whether you’re a freelancer, creator, or coach—this episode is your roadmap to consistent clients and clear strategy.

xxEllen

💻 //LINKS//

The Social CEO Toolbox - including my AI Content Coach ✨ SAVE $100: https://www.ellenmackenzie.com/offers/F449g2tE/checkout?coupon_code=EARLYBIRD

Buy the book: https://www.amazon.com.au/dp/0473664798

📲 //FOLLOW ME//

IG: https://www.instagram.com/ellenmackenziee/

TikTok: https://www.tiktok.com/@ellenmackenzieee

📧 Sponsor: [email protected]

DISCLAIMER: This episode is not sponsored.