Dishing Up Digital with Ellen Mackenzie

August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me” moment—it’s a here’s what’s possible when you commit to a freedom-first business model moment.💻 Want to grow your own social media management business?Sign up for my FREE training: https://www.ellenmackenzie.com/freewebinar👀 New Instagram Strategy minimind drops Friday!Follow me on Instagram for all the launch details:https://www.instagram.com/ellenmackenziee/xxEllen💻 //LINKS// 💻The ultimate template bundle for social media managers: ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: @ellenmackenzieeTikTok: @ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie👩‍💻 Ellen’s business: ellenmackenzie.com📧 Sponsorship enquiries: [email protected]

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.

I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”

But here’s the thing: the client still said yes.

And that moment changed everything.

I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble that comes with it, and the pricing strategy I now swear by.

We’re talking:

🔹 The turning point that made me realize I was undercharging

🔹 What to do when clients say yes and when they say no

🔹 How to use pricing as a business growth strategy

🔹 The analytics + psychology behind my price increase method

🔹 Why your dream clients will thank you for charging more

This one’s for the service provider, freelancer, or coach who knows it’s time to stop charging “starter” prices—but feels scared to lose the clients they’ve worked so hard to earn.

Spoiler: Raising your prices is rarely what breaks your business. Playing small is.

xxEllen

🚨 Sign up for my FREE live webinar on how to become a booked-out social media manager: https://www.ellenmackenzie.com/freewebinar

💻 //LINKS// 💻

The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZ

Buy Ellen's book: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA//

Instagram: https://www.instagram.com/ellenmackenziee/

Tiktok: https://www.tiktok.com/@ellenmackenzieee

🤯//FREE GUIDE//

How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/

📧 Sponsorship enquiries: [email protected]

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken.

The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.

In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small following).

We’ll cover:

⚡ Why your current content strategy isn’t working

⚡ The 4 core layers of a modern content plan

⚡ My step-by-step method to map content to your goals

⚡ What to STOP doing in 2025 if you want to actually grow

Whether you’re a freelancer, creator, or coach—this episode is your roadmap to consistent clients and clear strategy.

xxEllen

💻 //LINKS//

The Social CEO Toolbox - including my AI Content Coach ✨ SAVE $100: https://www.ellenmackenzie.com/offers/F449g2tE/checkout?coupon_code=EARLYBIRD

Buy the book: https://www.amazon.com.au/dp/0473664798

📲 //FOLLOW ME//

IG: https://www.instagram.com/ellenmackenziee/

TikTok: https://www.tiktok.com/@ellenmackenzieee

📧 Sponsor: [email protected]

DISCLAIMER: This episode is not sponsored.

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025

If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.

➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.

Just simple, repeatable moves that work—especially for freelancers, social media managers, coaches, and service providers ready to grow to consistent 5k+ months and scale to six-figures in 2025.

In this episode, we cover:

• How to tap your personal network (without feeling cringe)

• The right way to ask for referrals (and actually get them)

• Why testimonials are client magnets (if used strategically)

• The magic of posting so much it annoys even you 😏

• And how to add a ‘yes factor’ that makes people buy now

  
  

Whether you’re a new freelancer or seasoned service provider, this episode will reignite your momentum—and prove that you're not behind, you're just under-executing the boring stuff that actually works.

🎧 Press play and let’s get you fully booked—again and again

xx
Ellen

Other pitching video mentioned: https://youtu.be/GbPNLtLB3F8?si=7hIzG19RP_TFl9ee

💻 //LINKS// 💻
The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen's book: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA//
Instagram: https://www.instagram.com/ellenmackenziee/
Tiktok: https://www.tiktok.com/@ellenmackenzieee

🤯 //FREE GUIDE//
How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/
📧 Sponsorship enquiries: [email protected]

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.

In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:
➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting out

This is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast, this is your reminder: financial literacy is a CEO skill. Let's make your bank account (and your mindset) match the business you’re building. 💸

xx
Ellen

⬇️ Sign up for my FREE online conference for social media managers: AUgust 12th-14th ✨
https://www.ellenmackenzie.com/summit2025

📲 //SOCIAL MEDIA LINKS// 🔗

Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee

Let’s talk about the unspoken villain in your business story: your inner broke girl.

The one who hoards money, second-guesses every investment, and whispers, “you can’t afford that” every time you try to grow. In this episode, I’m unpacking the mindset that secretly runs the show for so many online entrepreneurs—and how to shift it.

We’ll cover:

✨ What “broke girl energy” actually looks like in business

✨ The difference between smart strategy and scarcity-driven decisions

✨ How I shifted my relationship with money to grow a multi-6-figure brand

✨ Tactical ways to move from fear-based to CEO-level financial decisions

This one’s spicy—and it might sting a little—but it’s going to change the way you show up and scale. You ready?

xx

Ellen

WIN AN IPHONE 16 📲

To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podcast

📲 //SOCIAL MEDIA LINKS// 🔗

Instagram: https://www.instagram.com/ellenmackenziee/

Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking down the 3-part Freedom Framework - aka the three key steps to scaling your online business without working 24/7.

To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podcast

xx

Ellen

⬇️ SIGN UP FOR MY FREE WEBINAR: how to become a social media manager ✨

https://www.ellenmackenzie.com/freewebinar

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📲 //SOCIAL MEDIA LINKS// 🔗

Instagram:

https://www.instagram.com/ellenmackenziee/

Tiktok:

https://www.tiktok.com/@ellenmackenzieee

🤯// FREE GUIDE // 🤯

How to become a social media manager: https://www.ellenmackenzie.com/freebie

👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/

📧 Sponsorship enquiries: [email protected]

DISCLAIMER: This video is not sponsored.

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out!

RED FLAGS:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

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Want to get more Ellen or Work with her and her team?

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast.

Some Takeaways:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

 This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

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Want to get more Ellen or Work with her and her team?

"This episode is your permission slip to not have it all figured out" 

In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures.

A few takeaways from this episode:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

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Mentioned in today's episode:

 Want to get more Ellen or Work with her and her team?