Dishing Up Digital with Ellen Mackenzie

Sign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinar 

Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are:

In this episode I focus on the following:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?

TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience.

The 5 Steps I'll be covering are:

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

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As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year.

November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold.

xx Ellen

➡️ NEW FREE WEBINAR How to become a freelance social media manager and be your own boss in 2025: https://www.ellenmackenzie.com/freewebinar

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💻 //LINKS// 💻

Podcast on buying a house: https://pod.link/1576083467/episode/83485b801e1f31ac58d8febbded0e3eb
Last year's income report: https://pod.link/1576083467/episode/af06cb1daa58f371846a3b92759a6400
Tech and gear: https://www.ellenmackenzie.com/tools
📖 Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798

📲 //SOCIAL MEDIA LINKS// 🔗

Watch this episode on YouTube: https://youtu.be/s6K8enUncsQ?si=YWhAYNXaYOLbefCS 
Instagram: https://www.instagram.com/ellenmackenziee/
Tiktok: https://www.tiktok.com/@ellenmackenzieee

 📧 Sponsorship enquiries: [email protected]

It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year. 

I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the energy of the new year to start scaling, to step things up a notch and perhaps work towards that juicy illustrious goal of hitting a 10K month. 

I'm going to be sharing the three key steps you need to focus on in 2025 if your goal is to scale to 10k months as a social media manager.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?

What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired.

00:41 - How AI is going to evolve in 2025
04:23 - The quality of your content matters more than ever
07:08 - Social media is more important than your website
10:42 - YouTube is on the rise
15:45 - The power of evergreen content

xx
Ellen 

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💻 //LINKS// 💻

Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798

Sign up for Ellen's course - https://www.dishingupdigitalschool.com/

📲 //SOCIAL MEDIA LINKS// 🔗

Instagram:
https://www.instagram.com/ellenmackenziee/

🤯// FREE GUIDE // 🤯

How to become a social media manager: https://www.ellenmackenzie.com/freebie

📧 Sponsorship enquiries: [email protected]
DISCLAIMER: This video is not sponsored.

Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late.

I do hope this helps someone and you can gain your own confidence back! It’s a little bit of a kick up the butt! A little bit of a wake up call, and a little bit of BTS of Ellen!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?

Today is all about the lessons I’ve learnt after being self employed for 5 years.  Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.

This episode is broken into 5 categories:

These, for me, have been the crucial categories to focus on in order to scale my business. Enjoy the episode!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

Want to get more Ellen or Work with her and her team?

If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!

I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world.

In this interview, we cover:

In case you're new around here, we upload new episodes of the Dishing Up Digital podcast every Monday. These are a mixture of educational, strategic videos, all things social media management and marketing. So if that is something that you love, make sure that you subscribe and you can catch the next episode when it goes live.

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School 

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In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business.

Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody listening - it is not too late to get started as a Social Media Manager!

Liv is really showing you what is possible when you dedicate yourself to your dream and making it happen by putting in the work. There's so many golden takeaways and lessons to learn in this episode and I know it's going to inspire so many of you, so I hope you enjoy!

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

 Want to get more Ellen or Work with her and her team?

Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup 

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Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out!

Today I'm talking about:

As always, I appreciate you listening so much and would love to hear what you think about this episode. DM me on the gram and share your thoughts! And if you can review or subscribe to my podcast, I'd be eternally grateful to you.

Have a great week!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?