Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

November 10, 2024Social Media Manager Q&A | November 2024 Edition
This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all.
Questions covered today:
How to create an email marketing funnel from social media?
How would you deliver bad analytics to a client?
Things for women in their 20s to know
What’s your favourite tool for saving passwords and password sharing?
If you could start your business over again, what would you change?
How do you manage so many clients at once?
If you have any burning questions, follow me over on instagram (link below) as I often will ask for questions on my stories. Or feel free to flick them through on my DMs and I'll keep them in mind for my next Q&A episode.
As always, I'd love if you could subscribe to the podcast, or leave a review. This helps me be encouraged to keep delivering this free content to you.
Appreciate you all for listening!
Take Care
Ellen xx
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Mentioned in today's episode:
50% off Kajabi: https://app.kajabi.com/r/GjosGvor
Kajabi 30 day free trial: https://app.kajabi.com/r/GjosGvor/t/bqsarnoe
Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
https://www.lastpass.com/ - for password sharing and saving

Want to get more Ellen or Work with her and her team?
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
31 min
November 03, 2024Buying my First Home as a Freelancer (emotional chat + tips)
Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips.
From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.
A few takeaways:
The struggle to change my mindset of owning a house being a measure of your worth, and letting go of the pressure of what everyone else doing around you
How our desire to travel and move overseas has impacted the journey, and what the outcome has ended up being.
Consistent savings and investing - and with no help from family (a frustrating “savings” tip from a bank)
Creating clear goals with your partner
Keeping your mind open and readjusting your expectations for your “dream home”.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
My first podcast episode with all the juicy break up details: Click Here
Updated Journey from 2023 Part 1 and Part 2
Girls That Invest
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
31 min
October 29, 2024 1,000+ cold email pitches... THIS is the only person I hired
Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster!
Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.

TABLE OF CONTENTS
00:00 Cold Pitching is Dead
00:48 Why Cold Pitching has a Bad Rep
01:36 Why you Should Cold Pitch
03:18 Tip #1 - Personalization
05:01 Tip #2 - Showcase Yourself
05:46 Example Pitch that WORKED
07:57 Tip #3 - Perfect your Follow Up
09:11 You Never Know!
09:55 Why Cold Pitching WORKS
10:54 Outro

Mentioned in this episode:
Copywriter Nicola - https://www.instagram.com/nicolamoors/

Have a great week guys!
Ellen xx
~~~
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
12 min
October 20, 2024Launching a Tech Startup: Funding, Social Strategy & More with Natalie Barbu
In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.
It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
My special affiliate link for Rella: https://getrella.com/?via=ellen discount code: DISHINGUP
Follow Natalie on Instagram here: https://www.instagram.com/nataliebarbu/
More from Natalie HERE!
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
29 min
October 14, 2024Marketing Case Study: Lululemon & Their Social Media Strategy
This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks!
This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into!
Some Key Takeaways:
Their focus on community over products
Effective use of ambassadors
The contrast in organic content vs. paid advertising
Candid vs. Professional content
Short captions
Multi-Platform Presence
This is an interesting case study for sure, and I'm even surprised with some of their strategy!
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Previous case studies: Odd Muse and Rare Beauty
Facebook Ad Library: https://www.facebook.com/ads/library/
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School (currently on waitlist!): https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
22 min
October 06, 2024Episode Rewind: Can You Become a Social Media Manager With No Experience?
NOTE: This episode was originally uploaded in August 2021.
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Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today!
When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started.
In this episode, you'll discover...
Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager
The perks of starting in social media management compared to other industries
Why hands-on experience trumps a degree or qualification as a social media manager
Different ways to get hands-on experience when you're starting out
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~

Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
31 min
September 29, 2024Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps
NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today!
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Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.
In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.
In this episode, you'll discover…
Understanding your client’s goals
Doing the research
The brain dump
Auditing your clients podcast
Planning the content calendar
Presenting your strategy
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~

Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
31 min
September 22, 2024Is a Social Media Manager Responsible for Growth?
Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward.
This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to.
Some takeaways:
There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations.
No one has control over the algorithm; it's unpredictable.
Good content is the best strategy for growth.
Clients should understand the value of a social media manager beyond just growth.
A social media manager's role includes systems, strategy, and community engagement. The value created for clients is a lifetime asset for their business.
Marketing should not rely solely on social media; it should be part of a broader strategy.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~

Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
21 min
September 15, 2024Onboarding a New Client: My Step-By-Step Process
This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding.
Some key takeaways from this episode are:
Contracts and invoices should be prioritised before starting work.
Charging upfront is a standard practice in the industry.
Understanding client preferences enhances the onboarding experience.
Gathering inspiration from clients can guide content creation.
Setting clear timelines helps manage client expectations.
Embrace the learning process and overcome imposter syndrome.
Trust in your ability to figure things out as you grow.
Thank you so much for listening, and as always, please reach out in my DMs with questions or thoughts on this episode and please also sent through any requests for subjects to cover in future epsiodes.
I'd also really appreciate a review on Apple podcasts or a rating on Spotify.
Catch you next week guys!
Ellen xx
~~~
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
18 min
September 08, 2024Boundaries, Self-Acceptance & Finding Balance as Entrepreneurs | Interview with Maisie Hill
Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master their inner landscape and live authentically. Maisie’s vision is to foster a world where self-criticism and societal pressures are overcome with wisdom and compassion.
Her bestselling books include; Powerful, Period Power and The Period Power Card Deck & Perimenopause Power
Her podcast The Maisie Hill Experience enjoys a worldwide audience with over 1.5 million downloads.
On this episode, we talk about:
Understanding and working with the menstrual cycle can be empowering in personal and professional life.
Self-acceptance is an ongoing journey, and it's important to be kind to oneself and set realistic standards.
Setting boundaries and prioritizing self-care are essential for maintaining balance as a business owner.
Success should be defined based on one's own values and not compared to others.
Creating a supportive team and seeking help in areas of challenge can contribute to overall well-being and success.
This is a not-to-be missed episode, and I really encourage you to listen.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Find Maisie on Instagram here: https://www.instagram.com/_maisiehill_/
Check out her website: https://maisiehill.com/
She even has some amazing freebies you should look at: https://maisiehill.com/free-stuff - including the cycle tracking guide that is mentioned in the episode.
Everything you need to know about her membership: https://maisiehill.com/powerful
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
38 min