Dishing Up Digital with Ellen Mackenzie

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the importance of communication and boundaries when working remotely. Additionally, Samantha opens up about her experience with burnout and how she took a break from project clients to recharge. She discusses the burnout she experienced and how she made the decision to step away. Samantha emphasises the importance of listening and understanding in her work as a copywriter.

She also talks about the mindset shift required to plan and take an extended break, as well as the logistical considerations. Samantha encourages people to think in terms of 'and' rather than 'or' when it comes to their personal and professional lives. She also introduces her new service of offering copywriting by the hour: https://www.canyouwritethisforme.com/ 

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

And check out her website: https://www.nomadcopyagency.com/ 

Want to get more Ellen or Work with her and her team?

Bonus Episode!

Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School 

And if you have any questions about the Live Accelerator, contact me on instagram: https://www.instagram.com/ellenmackenziee/ 

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In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager: 

Ellen emphasizes the importance of choosing your own difficult and finding a balance between work and personal life. She also mentions that social media management can be a launch pad for other online business ventures.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of the app. The conversation covers topics such as market research, competition, imposter syndrome, one-on-one coaching, and the challenges of being a social media manager. It also delves into the transition from social media management to developing memberships and courses to help business owners with content creation and confidence skills.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode will be live for one weekly only! Enjoy this recording from Ellen's recent free webinar breaking down the key steps to becoming a booked out social media manager.

Watch the webinar with presentation notes: https://www.ellenmackenzie.com/clients-cash-replay

Sign up for the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Got questions? Reach out to Ellen on Instagram: https://www.instagram.com/ellenmackenziee/

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the need to prioritise self-care and set boundaries with social media. Maia encourages listeners to let go of internal pressure and focus on their own well-being. Maia discusses strategies for managing social media and the pressure to grow a following. She emphasises the importance of setting boundaries, being authentic, and focusing on the connection with followers rather than the number of followers. Maia also advises listeners to release the pressure they put on themselves and prioritise their well-being. She suggests doing nothing, incorporating well-being practices, and reducing workloads to avoid burnout.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital 

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Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be viewed as a confidence point. She also discusses the role of confidence and energy in content creation, and how it can attract clients. Maureen shares her behind-the-scenes strategies for optimising her viral video, including using chat automation and email sequences to convert viewers into members of her membership program. Maureen Evelyn shares her experience of going viral on social media and the impact it had on her business. She discusses the behind-the-scenes of her viral video, including being contacted by the Dr. Phil show and the subsequent rejection. Maureen emphasizes the importance of resilience and not being discouraged by rejection. She also talks about the power of content repurposing and how it has helped her post consistently and reach a wider audience. Maureen highlights the significance of focusing on the content itself rather than getting caught up in captions and hashtags. She encourages business owners to set up a content repurposing system to save time and increase their reach. Maureen also emphasises the importance of consistency in posting and the long-term benefits it brings to a business. She shares her key takeaway from her viral reel, which is the realisation that consistent posting and optimising the business will lead to long-term success.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial family and the importance of aligning with personal values. She shares her experience of scaling up and then scaling back her team, and the challenges and benefits of both. Latasha emphasizes the need for authenticity, setting boundaries with social media, and hiring the right people for the right roles.

Takeaways

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She also discusses TikTok and email marketing, highlighting their strengths and weaknesses. Ellen emphasizes the importance of finding joy in the content creation process and tailoring your platform choices to your strengths and preferences.

Takeaways

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies.

Takeaways

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

Want to get more Ellen or Work with her and her team?

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar

Takeaways

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Want to get more Ellen or Work with her and her team?